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DVD Packaging: Texas Chainsaw Massacre Platinum Series

This is a must-have for those who are avid fans of gore films and for those who are simply into collecting awesome DVD packaging. This DVD packaging is guaranteed to give you that kind of rush you get you open a Christmas present. It’s loaded with coolness and entertainment that will amuse you for at [...]

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7 April 2011

Chris Bauer Chris Bauer

Business: Study Reveals Consumers Prefer Direct Mail Use of CDs and DVDs

Discmail Direct and Direct Marketing Association conducted a study in 2010 about consumer’s attitude and response towards direct mail. Using more than 800 respondents, here are the results of the study: 85 % prefer a disc over an email and 59%of the 800+ respondents believe a DVD is more secure than an email. 91% of [...]

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5 April 2011

Chris Bauer Chris Bauer

No-Budget Filmmaking- Choose Concept, Location, and Team Wisely.

When you have a very small budget for your first film, then you must learn to be budget-conscious with every scene, every move, every prop, every costume, actually…every single thing from pre to post production. Concept: From the moment you try to come up with a good concept for your kick-ass film, you should already [...]

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4 April 2011

Chris Bauer Chris Bauer

Merch: More Tips to Sell More Merch

A few months back, Billboard* provided a list of three tips designed to help a band maximize their merchandise sales. While Billboard’s sage advice is very useful and can definitely help increase the revenue of bands with all sizes of followings, the tips are somewhat little limited and ignore quite a few of the more [...]

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2 April 2011

Chris Bauer Chris Bauer

CD Packaging: Shindig Fantastico- Superhotjoy

Superhotjoy asked Disturbance Design to make the packaging visibly African so they shot them amongst stuffed African wildlife at the local museum. Well, what could be more African than lions, zebras, and dehydrated flora? The hard bound book digipack features four Polaroids of the band. The case has a clean, polished look which complements the [...]

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2 April 2011

Chris Bauer Chris Bauer

Your CD Packaging as Branding Tool

Are you a rising musician who’s about to release an album? Or are you a business owner who wants to create a compelling product demo? Then you better make the make the most out of your CD packaging! So how do we make CD packaging that really gets people’s attention? Well, knowing that beauty is [...]

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2 April 2011

Marion Isobel Marion Isobel

CD/DVD Promotion Tip #1: Start Early

“I am not a desperate Salesman or a desperate musician, or a desperate filmmaker…” Come on say it with me. You have to remind yourself this whenever you feel the urge to ‘attack’ people online with your e-mail blasts, 20x/day facebook re-posts, and other annoying marketing acts.  People can sense desperation in a split second. [...]

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23 March 2011

Chris Bauer Chris Bauer

CD Packaging of the Week: Freeway- Stimulus Package

Wouldn’t you be jumping with joy if you see a stack of dollar bills lying on your doorstep? I would. But then, after 2 seconds you realize it’s fake. How would you feel? Bummed? Pissed?  You examine it closer and realize it’s the Freeway CD you purchased the other day. Now your face lights up [...]

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22 March 2011

Marion Isobel Marion Isobel

10 Reasons to Buy Music on Compact Disc

1. Flipping through racks of discs is more fun than the telephone book precision of an online music store. You never know what mis-filed gems you’ll stumble across. 2. CDs are rarely copy protected so you can load them onto whatever devices you have without risking arrest or enormous civil penalties. 3. You get cover [...]

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22 March 2011

Chris Bauer Chris Bauer

Music Distribution Reminders

  Distributors will usually only work with labels that have been in business for at least 3 years or have at least 3 previous releases that have sold several thousand copies each. Distributors get records into retail stores and online stores, and record labels get customers into retail stores and to visit online music retailers [...]

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20 March 2011

Chris Bauer Chris Bauer

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