Sometimes our eyes get too used of seeing exaggerated designs that we don’t find them appealing anymore-they all just become one colorful blur.
That is why ‘less is more’ works in music packaging. Put a plain packaging in a sea of colorful artwork and it would instantly get attention. Remember, a design doesn’t have to be over-the-top in order to be called creative.
A perfect example is On’s vinyl packaging for their album Your Naked Ghost Comes Back At Night.
Yes, there is a design in this cardboard packaging and no, that’s not dirt you see on the upper part of the sleeve. Those are silhouettes of birds flying up in the sky.
Not only is this design soothing to the eyes, it’s also very eco-friendly!
And check out the design of the records below. Really calm and soothing just like the music in this album.
Artist: On
Title: Your Naked Ghost Comes Back At Night
Label: Type
Year: 2009
Designer Photographer: Shawn Convey, layout/design: Radu Pre
Photos: Hardformat
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James Hill is a veteran of the music industry. He first worked at Warner Reprise Records then later joined Interscope/ Geffen Records where he managed producers and songwriters and got his first platinum record for Keyshia Cole’s The Way It Is. He is now helping indie artists with branding and manufacturing through his company Unified Manufacturing, a CD/DVD, custom vinyl records and merch company in LA.
