Yes, their name is VÄG, and yes, they know what it means. But in Swedish, VÄG means road, which is the former name of this psychedelic rock band. Their double entendre name appears on band swag (most popularly on their t-shirts), and a gritty 70s sound was Snask’s inspiration for the logotype, identity, and album cover of their latest release.
“Here’s our latest case for the rock band VÄG. Yeah, I know it’s short for Vagina but that was never our intention when we renamed them. Their initial name was Road, after hiring the famous producer Johannes Berglund he changed them into singing in Swedish. So we just translated their name to VÄG, which means Road in Swedish. T-shirt sales skyrocketed when people came by our studio just to get a chance to buy t-shirts with the VÄG-logotype on the chest.”
The bubbly letters that make up the VÄG name instantly capture the vibe of the 70s—a time that was exciting, sexy, and free. It also seems to morph and change shape by merely looking at it, which is a perfect companion for psychedelic rock. A golden yellow feels sunny and bright which is juxtaposed with the grungy images of the band and their rock’n’roll sound.
via: The Dieline
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