Are you still promoting your band, company, or business in the old-fashioned way?
Yes, I’m talking about calendars, keychains, pens and such. There’s nothing wrong with those promo items except that they’re don’t have as much impact as the modern, hip USB flash drive.
Here are some solid reasons why you should replace your usual promo items with a custom USB flash drive:
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1. You can put videos, games, and other fun promo stuff.
Of course what’s good about the USB, aside from the high customizability in design, is what you can put in it.
This is why the other promo items are so far behind. You can’t put promo videos and games in an organizer or keychain.
2. Your client will not likely throw it away.
Who throws away USB Flash Drives?
Nobody. Who throws away flyers and calendars and key chains? Almost everybody.
3. It will increase the value of your brand.
Offering them a flash drive instead of the usual DVD or promo item would automatically make them think “wow, this person/company/band is awesome” and would automatically give you big points for it.
4. It’s something you’d be proud to give away.
The feeling of handing your clients custom flash drives feels like the complete opposite of handing them flyers.
With flyers, you feel like a salesman who’s hustling to make a sale but with a custom flash drive, it’s like you’re main goal is to offer good service more than getting money.
5. It’s actually not as expensive as you think.
We can make custom flash drives that will suit any budget.
Sure it’s not as cheap as cheap as custom calendars but it could definitely be cheaper than planners.
6. There are so many good-looking USB packaging.
As if you have not given your clients and prospects more than what they could ask for in a giveaway, you package it in an equally awesome packaging.
What does that say about you and your company?
7. It gets passed along.
USB drives are often passed along to people who would never have heard of you otherwise.
And you know what will happen when they pass around the flash drive to their friends and family?
Brand recall. Don’t forget to put your website somewhere so they’d know how to contact you.
James Hill is a veteran of the music industry. He first worked at Warner Reprise Records then later joined Interscope/ Geffen Records where he managed producers and songwriters and got his first platinum record for Keyshia Cole’s The Way It Is. He is now helping indie artists with branding and manufacturing through his company Unified Manufacturing, a CD/DVD, custom vinyl records and merch company in LA.