Physical albums can seem expensive for fans to spend on, most especially when they can just listen to them on Spotify.
Entice your fans to buy your physical album by giving them something really cool.
If you are having a hard time thinking of freebies to include in your album, then here are 7 that we think would be great to have.
When you talk about freebies, one of the most thought of would be stickers.
Why’s that? It’s because they are cheap to produce, especially those that are printed on paper.
But even if they are cheap, they’re still very much loved by fans, that is if the designs are great.
If not, then they’ll just go to the trash can. Most fans would definitely prefer the vinyl stickers since they’re much more durable compared to the paper ones.
#2. BRACELETS AND WRISTBANDS
This would be an unusual freebie for albums but who cares, right?
They are customized so they can be cool, grungy, elegant, or fun. It all depends on you or your band’s image.
They’re not that expensive either. And I am very sure fans would love to have something like this, because it feels like a fan membership bracelet of some sort.
#3. PERSONAL NOTE / HANDWRITTEN NOTE
Have you ever received a letter from your fan?
Then remember how it felt when you were reading it, I’m sure that’s how your fans will be feeling when they read yours too, maybe even more.
What’s even better than your fans’ satisfaction is the fact that these “Thank You” notes are very cost effective.
It would be even better if you handwrite your thank yours on the card or note, it feels more personal and close.
Posters are highly appreciated by fans, what more if they know that they’ll be getting it for free.
You can have your album cover, your logo design, or a photo from your album pictorial printed on your posters and I’m sure fans would be happy.
They’re great collectibles and will possibly be stuck on their walls, which will help in promoting yourself and your album to their friends or relatives that don’t know you or your music.
Now photocards are something new.
If you’re into K-pop then you would know that these are wallet-sized pictures on thick paper. The pictures are usually taken in casual clothing and selfie-style.
What’s cool about this is that, this is one of the main drivers of K-pop album sales, since fans want to collect all versions of the photocard.
If you’ve got a younger fan demographic, then this might just work for you.
You can also use this to leave your signature and even a thank you note just like in the picture.
#6. BUTTON PINS
I wanted to suggest pins in general, but when I think about it, enamel and die-cut pins are quite expensive.
So now, I’m suggesting you try having button pins for freebies. They can still be pinned to any cloth material just like any other pin.
And even if they’re less expensive, they are still beautiful and cool.
#7. EMBROIDERED PATCHES
And for the seventh and last freebie, we have patches.
They’re just like stickers but this time, they are stuck on clothes unlike stickers that have more surfaces it can be stuck on.
What makes it better, though, is that they are embossed due to the embroidery. They may also have a more vibrant color since they are made of threads instead of ink.
And that’s it. What do you guys think?
Have you decided on what item you’re gonna have for your upcoming or future music releases?
I hope so. And I really hope fans would love them and show support when you do announce your album release.
I’m sure they’ll love the idea of having freebies coming along with their awaited album.
If you need any kind of merch, hit us up!
James Hill is a veteran of the music industry. He first worked at Warner Reprise Records then later joined Interscope/ Geffen Records where he managed producers and songwriters and got his first platinum record for Keyshia Cole’s The Way It Is. He is now helping indie artists with branding and manufacturing through his company Unified Manufacturing, a CD/DVD, custom vinyl records and merch company in LA