Design: Máté Baksai
Packaging Contents: Vinyl
Packaging Substrate / Materials: Paper, cardboard
Printing Process: Digital printing
In terms of today’s local opportunities, there are many DJs in Hungary, among them there are few outstanding and high-quality performers. Few of them has their own brand, image, or even a unique vinyl case. (But do not forget that everyone can be a DJ for an evening.)
Mettyu’s brand includes its own logo, pattern, business card, letter, envelope, sticker, flyer, poster, facebook cover and vinyl case. The characteristic of the brand and the packaging is that also feminine and masculine, pure and pop-up. It becomes really trendy, vibrant and youthful with their secondary colors. Packaging is not made ordinary by the drop-forged front panel. Based on the six models of Needscope, packaging strives to remain structured and minimalist.
The target audience is primarily the 20-30-year-olds who are already active or studying still in college. Also, those who are nightcrawlers, rave visitors, illegal event lovers or festival faces.
We here at Unified are obsessed with beautiful vinyl packaging. We’ve been making creative releases since 2008 and lovely packaging has become an obsession of ours. We even have a Pinterest page dedicated to all things media packaging. If you want to make a really badass album with cool vinyl packaging, get a quote or shoot us an email.
James Hill is a veteran of the music industry. He first worked at Warner Reprise Records then later joined Interscope/ Geffen Records where he managed producers and songwriters and got his first platinum record for Keyshia Cole’s The Way It Is. He is now helping indie artists with branding and manufacturing through his company Unified Manufacturing, a CD/DVD/vinyl and merch company in LA.