Vinyl Packaging of the Week: METTYU (Student Project)

Design: Máté Baksai
Packaging Contents: Vinyl
Packaging Substrate / Materials: Paper, cardboard
Printing Process: Digital printing

What’s Unique?
In terms of today’s local opportunities, there are many DJs in Hungary, among them there are few outstanding and high-quality performers. Few of them has their own brand, image, or even a unique vinyl case. (But do not forget that everyone can be a DJ for an evening.)

Mettyu’s brand includes its own logo, pattern, business card, letter, envelope, sticker, flyer, poster, facebook cover and vinyl case. The characteristic of the brand and the packaging is that also feminine and masculine, pure and pop-up. It becomes really trendy, vibrant and youthful with their secondary colors. Packaging is not made ordinary by the drop-forged front panel. Based on the six models of Needscope, packaging strives to remain structured and minimalist.

The target audience is primarily the 20-30-year-olds who are already active or studying still in college. Also, those who are nightcrawlers, rave visitors, illegal event lovers or festival faces.

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