Most businesses are well aware of the importance of branding. One marketing method that has become quite popular in the past decade is the use of promotional videos. This provides your target audience with a simple and quick way to learn about your company. Most marketing agencies can burn your video onto CDs and bluray and create visually appealing cases and CD inserts to go with it.
For most people, the video serves as an introduction, which is why first impressions matter. The video should be professional but not overly formal. Determining on your specific industry, you may even be able to incorporate some wit or humor. Regardless of how you approach it, by the end of the video, viewers should know exactly what your company offers and what makes your company name a step above the competitors.
If you place the video into a disc, then you should also create an aesthetically appealing cover and insert for it. Look at the DVD and jewel case covers of movies, video games, and music albums. If you can get your case to look like those, then it will have a far more appealing factor, and the people you give them to will be more inclined to watch the video.
When it comes to CD inserts, whether they be in the form of a typical CD or DVD case, they should contain your company logo along with other relevant images. Any photos used should be professionally taken and edited. You do not want to use a cover that looks like its design was done using simple photo shop and editing software. Everything from the design itself to the quality of the paper used for the insert needs to look professional.
People are bombarded with ads every day and will only give their full attention to marketing material that catches their eye. With professionally done CD inserts, your promotional videos will more likely stand out and get watched in its entirety.
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