You have awesome t-shirts and merch yet how come your loyal supporters are not buying them? Maybe it’s the economy or maybe you’re just not marketing them well enough. Marketing doesn’t mean you have to put them everywhere (although that helps), it means you have to make them more enticing so your supporters would actually reach down their pockets and buy your items.
Here are some tried and tested ways to increase merch sales:
- Coupon. Give them any type of coupon that’s attractive yet still related to your branding. Maybe a free beer during your gig, free backstage passes, free discount on your concert tickets? Anything you’re willing to give that’s not so expensive yet not so cheap. Just don’t give them something that’s not related like free soap or something.
- CD/Vinyl/USB at a cheaper price. Bundle your CD with your merch at a much cheaper price than their individual prices combined. If they want the music more than the merch, they’d still buy it. Vice versa. It’s the added push they need to buy your products. It helps a lot if you have a unified theme- the design of the CD/Vinyl/USB is the same or incorporated to the shirt design.
- Download Card. Give them one song when they buy your tee. Make sure it’s a special song that’s not released before to ensure they don’t have the song in their playlist already.
- Free passes. Free concert tickets or tickets at discounted rates.
- Any cheap but cool merch. Choose something like custom guitar picks, necklace, or buttons and pins. These items cost only $1 or less so it won’t greatly affect your profit.
- Surprise gift. People love the element of surprise. Just give random present of any of the above and make sure you let them post these on social media to claim their gift items.
Try these tips to rapidly improve your t-shirt and merch sales. Tell us which works best! And if you have a tip to add to this list, please do put your advice in the comments section.
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