Now that we’re back to artists physically touring the world, VIP tour box sets and merch bags are returning too. Now we’ve got a list of them that you can take for inspiration and first one’s Taylor Swift VIP package, of course, the mother of high quality VIP tour box sets.
Try checking out those from her other tours too. She always goes all out for them so you will certainly not be left disappointed.
Table of Contents
#1. TAYLOR SWIFT – REPUTATION VIP PACKAGE
Artist: Taylor Swift
Associated Album: Reputation
Label: Big Machine
Year: 2017
The Tour VIP box was a special package that included a variety of exclusive merchandise that would enhance fans’ experience during the show.
What’s in the box:
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- Exclusive video content
- Video message from Taylor
- Limited edition 100+ paged book (with poetry, paintings, and personal and portrait photos)
- LED VIP tour laminate with matching lanyard
- Commemorative ticket in an acrylic holder
- Special edition Reputation Stadium Tour patch
- Reputation CD
- Reputation t-shirt (L)
Design:
The stage designer is a true visionary. They used pop-up art to create a tour stage that was themed around the Reputation album artwork.
What’s to love?
The best thing about it is the built-in screen that features an exclusive video and video message from Taylor when a tab is pulled out.
Notes:
The Reputation Stadium Tour broke the Rolling Stones’ A Bigger Bang Tour’s record to become the highest-grossing tour in US and North American history, with a gross of $266.1 million. It also holds the Guinness World Record for the highest-grossing tour by a female artist in 2018.
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#2. HARRY STYLES – LOVE ON TOUR VIP MERCH BAG
Artist: Harry Styles
Associated Album: Fine Line, Harry’s House
Label: Columbia Records
Year: 2019, 2022
The merch bags are tote bags with two opposing colors, black and white. For the VIPs there’s the black one with a colorful design, while VIPs with early entry got another one in white with a black heart design.
What’s in the bag:
VIP
- Popsocket
- Harry’ House postcards
- Black pouch
- Love On Tour VIP pass with matching lanyard
Early Entry VIP
- Fine Line postcards
- Heart and Harry Styles pins
- Fine Line canvas Poster
- Mobile Phone Lens
Notes:
Styles really put a lot of effort into this as he worked with a variety of designers, including Gucci, Vivienne Westwood, and Alessandro Michele to wear a different outfit for every show on the tour. Additionally, he invited fans to join him on stage for every show, making it a fun experience for the lucky fans.
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#3. BEYONCE – RENAISSANCE WORLD TOUR VIP GIFT BAG
Artist: Beyoncé
Associated Album: Renaissance
Label: Parkwood Entertainment
Year: 2022
The tote bag holding Queen Bee’s merch is not just any tote bag. It’s made of leather and is in silver, a perfect choice for the music royalty.
What’s in the bag:
- Mini-fan with batteries
- Cap
- Tour book
Tour:
Renaissance World Tour was her ninth concert tour, following her 2016 tour The Formation World Tour. The tour began on May 10, 2023, in Stockholm, Sweden, and concluded on October 1, 2023, in Kansas City, Missouri.
Notes:
The tour was the highest-grossing tour of all time by a female artist, grossing over $579 million. She also invited her children, Blue Ivy and Rumi Carter, to perform with her on stage on several occasions.
Related Article:
Beyonce’s “Blind Bag” Merch—You Don’t Know What’s Inside It!
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#4. ELTON JOHN – FAREWELL YELLOW BRICK ROAD TOUR VIP GIFT BAG
Artist: Elton John
Associated Album: N/A
Label: N/A
Year: N/A
The bag is designed with a big white letter E with a star. The design for the bag and the royal purple color chosen for this VIP bag is such a great choice especially since this was the last tour of the living legend. The rich purple makes it look luxurious even for a tote.
What’s in the bag:
- Gold colored passport holder and luggage tag
- Gold E logo keychain
- White notebook
- VIP ID card with lanyard
- Pen set with Elton John inscription
- Certificate of authenticity
Tour:
Farewell Yellow Brick Road Tour was a five-year concert tour that began on September 8, 2018, in Allentown, Pennsylvania, and ended on July 8, 2023, in Stockholm, Sweden. It was John’s final tour and consisted of 330 concerts worldwide.
Notes:
Elton John raised over $20 million for charity during the tour. He also received the Kennedy Center Honor in 2019.
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#5. TYLER, THE CREATOR – CALL ME IF YOU GET LOST TOUR VIP BOX
Artist: Tyler, the Creator
Associated Album: Call Me If You Get Lost
Label: Columbia Records
Year: 2021
There was no special box for this VIP tour box set, just the usual brown delivery box. It still was a good one though because it matched well with the color scheme of the whole merch collection.
What’s in the box:
- Socks
- VIP ID card with lanyard
- Ink pad and stamp set
- Compass
- Pin
- Patch
Notes:
The tour features a variety of special guests, including Vince Staples, Kali Uchis, and Teezo Touchdown.
Check out our custom patches printing service.
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#6. JUSTIN BIEBER – BELIEVE TOUR VIP BAG
Artist: Justin Bieber
Associated Album: Believe
Label: Island, RBMG, Schoolboy
Year: 2012
The exclusive bag that holds all the exclusive merch for the VIPs of the Believe tour comes with Justin displayed on its expanse.
What’s in the bag:
- Program tour
- Glow-stick
- VIP ID with lanyard
- Limited edition double picture disc vinyl records
- Signed vinyl insert
- Black drawstring bag
- T-shirt
- Scarf
Notes:
The Believe Tour was a major success for Justin Bieber. It grossed over $250 million worldwide and was one of the most attended tours of 2012 and 2013. It definitely helped to solidify his status as one of the biggest pop stars in the world.
Related Article:
The Most Stunning Vinyl Picture Discs Ever Released
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#7. LADY GAGA – JAPAN CHROMATICA BALL VIP PACKAGE
Artist: Lady Gaga
Associated Album: Chromatica
Label: Streamline; Interscope
Year: 2020
The PVC bag for the VIPs of the Japan Chromatica Ball is one of a kind. It’s a see-through bag that can change to blue or pink.
The idea of the color-changing PVC bag was awesome, it definitely is a fan favorite. What’s better is it can reflect the color of the Chromatica pink thanks to the bending of the light from the pink merch items to the PVC bag.
What’s in the bag:
- Folding fan
- Folding umbrella
- VIP Pass with lanyard
- Scarf
- Eye mask
- Keychain
Tour:
The Chromatica Ball was Gaga’s sixth concert tour which spanned for 2 months from July 17 to September 17, 2022. The tour included two shows in Japan, on September 3 and 4, 2022, at the Belluna Dome in Tokorozawa.
Notes:
The Japan Chromatica Ball was a special event for Gaga’s Japanese fans, as it was her first concert in Japan in eight years.
LISTEN
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#8. LITTLE MIX – CONFETTI TOUR VIP MERCHANDISE
Artist: Little Mix
Associated Album: Confetti
Label: RCA
Year: 2020
Unlike the other VIP merch bags, Little Mix went on to have a more trendy type of bag, a bumbag. The Confetti tour bumbag is a metallic multicolored one with just the words “Little Mix” printed on the front. It’s that simple, but it’s stylish.
What’s in the bag:
- Enamel pins
- Wristband
- Lanyard
- Folding fan
Notes:
After the tour the group went on an indefinite hiatus as they focused on their life with two of the members becoming mothers.
LISTEN
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#9. BRUNO MARS – 24K MAGIC TOUR VIP PACKAGE
Artist: Bruno Mars
Associated Album: 24K Magic
Label: Atlantic Records
Year: 2016
The leather drawstring merch bag for Bruno Mars’ 24K Magic Tour VIP goers was in black printed with his and the tour’s name. The design is simple and straight to the point, no bling and all, but it still looks sleek and worth the money thanks to the choice of material.
What’s in the bag:
- VIP pass with lanyard
- Photobook of Live at the Apollo
Notes:
The tour was a commercial success gaining over $360 million. He performed in front of a total of over 2.2 million people throughout the tour and it was actually extended from November 2017 to December 2018 due to high demand.
LISTEN
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#10. KATY PERRY – WITNESS TOUR VIP MEMORABILIA BOX
Artist: Katy Perry
Associated Album: Witness
Label: Capitol Records
Year: 2017
Katy Perry’s VIP box is in color red with only the front most side being white and features an artwork of her.
The color and artwork choice was superb. With the colorful eye makeup, the artwork heavily emphasized on the eyes, the body part we use when we witness something. That visual theme carried on even to the merch items.
What’s in the box:
- Mug
- Eye keychain
- 5 Printed tour artwork
- Black ball cap
- Temporary tattoos
- Rubber wristband
- VIP pass with lanyard
- Clear fanny pack
- 2018 desk calendar
Notes:
The stage for this tour was designed to look like a giant eye, with a rotating central platform and multiple screens. And fyi, Perry dedicated one of her shows to the victims of the Las Vegas shooting.
LISTEN
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#11. AVRIL LAVIGNE – LOVE SUX TOUR VIP BAG
Artist: Avril Lavigne
Associated Album: Love Sux
Label: DTA Records
Year: 2022
The merch bag for Lavigne’s Love Sux tour VIP bag is the usual black tote bag and it’s printed with her name on one side. The font used for her name is a customized one that has lots and lots of “X’ on it. The holes on the letters, as well as the dots on the i’s.
What’s in the bag:
- Water bottle
- Bonnet
- Keychain
- Face mask
Notes:
Avril Lavigne has performed a number of her biggest hits from her previous albums on the tour, including “Complicated,” “Sk8er Boi,” and “Girlfriend.” She has also invited a number of special guests on the tour, including Machine Gun Kelly, Willow Smith, and Travis Barker.
LISTEN
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So…did you get some ideas?
I bet you did. So email us or give us a call and we’ll help you make them and deliver them straight to your fans.
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James Hill is a veteran of the music industry. He first worked at Warner Reprise Records then later joined Interscope/ Geffen Records where he managed producers and songwriters and got his first platinum record for Keyshia Cole’s The Way It Is. He is now helping indie artists with branding and manufacturing through his company Unified Manufacturing, a CD/DVD, custom vinyl records and merch company in LA.
