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Vinyl Packaging: Proof that Artwork Affects Album Sales

Sales of custom vinyl records increased by 14 percent over the previous year, with around 2.8 million units sold. This is a new record for vinyl sales since 1991, when the format had all but disappeared in the wake of the CD boom, according to a report released yesterday by Nielsen SoundScan.

Unsurprisingly, the artists who sell best in vinyl records are classic rock acts and indie bands. Here are the top selling new albums on vinyl. What I’d like you to notice is their attractive packaging. They all have catchy artwork and I honestly believe it is one of the key components why they are top sellers. People buy vinyl not just for the music-but also for the nostalgia and the visual appeal. Vampire Weekend’s Contra is one of the most unique (and controversial) album artwork for 2010. Black Keys’ Brothers is nominated for the 2010 Grammy Awards for Best Recording Package. So is there a connection between artwork and album sales? For vinyl, I think there is.

Arcade Fire-The Suburbs

album sales, Vinyl Packaging: Proof that Artwork Affects Album Sales

 

Black Keys-Brothers

vinyl-packaging-black-keys-brother

Vampire Weekend- Contra

vinyl-packaging-vampire-weekend

National- High Violet

vinyl-packaging-high-violet

Beatles-Abbey Road

vinyl-packaging-beatles-abbey-road-cover

We here at Unified are obsessed with beautiful CD packaging. We’ve been making creative releases since 2008 and lovely packaging has become an obsession of ours. We even have a Pinterest page dedicated to all things media packaging. If you want to make a really badass album with cool CD packaging, get a quote or shoot us an email.
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James Hill is a veteran of the music industry. He first worked at Warner Reprise Records then later joined Interscope/ Geffen Records where he managed producers and songwriters and got his first platinum record for Keyshia Cole’s The Way It Is. He is now helping indie artists with branding and manufacturing through his company Unified Manufacturing, a CD replication, DVD, custom vinyl pressing and merch company in LA.

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