Press Kits should be really impressive or else don’t make any at all (it will just turn-off the journalists and executives). Press kits are like promotional booklets/sales brochures with detailed information about your film or project. Your press kit should include information about your project from your intention to the aspect ratio of your film. Some indie filmmakers don’t pay attention to the look of their press kit (just give ’em what they need to know, that is all) but executives are easily impressed by packaging. If they see the effort put in the packaging, it will automatically give you plus points even before they play the DVD. Here are some examples of press kits that really know how to impress:
The role of the press kit is to impress. So don’t just make a press kit, make an (im)press kit!
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