So you just launched a Kickstarter campaign and you’re now oh so ready to announce it to your family, friends, and fans (triple F). But before you compose your e-mail or status update, make sure you’re know what ticks people off when it comes to crowdfunding. Here are some of them:
Using the “We’re Relatives” card more than once
When the world turns its back on you, you know where to go. You know your family and relatives are “required” to support you. Of course, they know that, too. But at the bottom of their hearts, they hate it. That’s still money you’re asking for and they have life problems (that includes money) of their own which they cannot crowd fund. Besides, you’re an adult. Once is okay because they’re still very excited to launch your career. But twice is too much- unless it’s another major break for a bigger career leap, and at least a year later.
Asking too much too soon
“How much more do you need?”
“When is the deadline?”
Expect him to groan and even roll his eyes. It’s not that your uncle or friend doesn’t have $1,000 to spare. It’s just that your approach is annoying. This will make him feel like you’re using him and abusing his generosity. If you’re asking for a big sum, ask months earlier. If you still need a big amount of money and the deadline is tonight, loan. Don’t ask for donations.
Posting on Facebook 10 times a day
Okay, there are just those people who post so many times in one day about their Kickstarter campaign. Don’t be one of them or people will unfriend you. Seriously. No one cares about your art more than yourself. Unless you’re as popular as Amanda Palmer. Which, even so, is still annoying if you post multiple times a day. Just don’t! Resist the urge. Please.
Pleading for cash rather than having the pre-order approach
Don’t just ask people to give you money. You’re not their kid. You have to do your part by giving them something in return. It’s annoying when people just ask money because they’re creating a masterpiece or something. The best way to answer the “ What’s in it for me?” question, is by giving them something from your project. If you’re a filmmaker, give them something physical like a DVD or a t-shirt. Same goes for filmmakers and authors.
When writing the copy for your Kickstarter project, don’t use desperate words and don’t come up with desperate sentences.
Sending group messages
If you really want people to hate you, send a group email to 100 people. They’re likely to leave the thread the next day. Tada! You’re officially on their “annoying people on Facebook” list. If you care about people’s temper and your reputation, send individual messages even if it means your fingers will hurt a little from all the copy-pasting.
Getting “out of reach” once the campaign becomes successful
The generous people would like to know the status of your project. Tell them. A simple picture of your album artwork or a blog about your tour would suffice.
Getting money from people so you can do what you love is not an easy feat. It takes guts. You have to be thick-skinned and really skillful in marketing your campaign effectively without turning people off. And, of course, you have to make sure they’ll be impressed with your work because you’re using their hard-earned dollars. Good luck!=)
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