Tis the season to be jolly and read some music marketing tips for musicians. After all, when’s a better time to market your band better than the holidays? If you’re not planning now for the holidays, you’d be wasting a big opportunity because the holidays is one of the best times to sell and maximize your marketing efforts.
People are in the mood to give, have fun, and buy stuff more than any other time of the year so why sit back and relax when you should be coming up with awesome items to sell and ways to market yourself better?
Get off that couch and let’s start planning! Here are some things you can do this Christmas season:
#1 RELEASE A HOLIDAY CD or vinyl
This is the first thing that probably comes to your mind but you’re too tired to bother taking it more seriously. But this is a great investment if you really believe in your talent to pull off a totally awesome cover of the classic Christmas songs or even make originals. Here, read these 5 tips for making, marketing, and monetizing holiday music.
#2 HOLIDAY MERCH
Take a look at this Ugly Christmas Sweater and tell us that you don’t want one! Print special merch at such affordable prices using our services (wink wink) and you can sell it at a more affordable price. Contact us to get a quote.
#3 COZY CHRISTMAS VIDEO
Hanson is an expert in holiday marketing. They have Christmas albums and goodies. Aren’t they just adorable? You can come up with a Christmas video, too. You don’t have to sing or anything (although highly recommended). You can just dress up in crazy holiday outfits and greet your fans.
#4 HOLIDAY SALE
Bundle your stuff and sell them at a cheaper prize.
#5 GIVE SPECIAL GIFTS TO FANS
Doesn’t have to be expensive. These custom guitar picks cost only so little so that you can just bring bags of it to your gigs.
#6 ATTEND PARTIES AND NETWORK
Don’t forget that you always have to network and build relationships in order for you to level up in your career. Who knows you’ll meet someone life-altering in one of these holiday parties? Besides, even if most of the people won’t be able to push you to the top instantly, it’s great to have a community, right? You can’t have that staying at home.
#7 HOLIDAY E-CARD
Easy to make and could make your followers feel special. Send an e-mail with a special message, artwork, free download, or video.
#8 THANK THE PEOPLE YOU NEED TO THANK…WITH GIFTS!
We’re talking about the important people who’s made it possible for you to reach this point in your career: managers, agents, A & R guys, bloggers, PR guys…basically, your little family in the industry.
#9 SURPRISE YOUR MOST LOYAL SUPPORTERS
Track down your most loyal fans and ring their door. It will be fun for them and for you as well. Make sure you record it and upload it to your social media. Or, if you’re too busy to do that because you’re doing everything above, any kind of surprise will do. Send random gifts to your top 20 fans. You get the drill. Make them feel just a little more special than regular fans because they deserve it!
What are you waiting for? You have two months to prepare! Set up a meeting with the gang and start brainstorming. And for your replication and printing needs, we’re here for you. We’re even going to offer you a 15% discount if you’re an indie band!
James Hill is a veteran of the music industry. He first worked at Warner Reprise Records then later joined Interscope/ Geffen Records where he managed producers and songwriters and got his first platinum record for Keyshia Cole’s The Way It Is. He is now helping indie artists with branding and manufacturing through his company Unified Manufacturing, a CD/DVD/vinyl and merch company in LA.