You’re soooo busy promoting your band online- in fact you’ve been doing it 5 hours a day for 5 months now. You have signed-up to all the music-related sites you know MySpace, YouTube, Sonic bids, Kickstarter, Spotify, Playlist.com, the list goes on and on. Your aim is to make that viral video, to get 12,000 hits/ day on your site, to get 50 comments from ‘fans’ each time you post something on facebook!
But, do you see results? You might think the internet is your shortcut to fame but with thousands of bands doing the same thing, you should know that focusing mainly on internet promotion is not the wisest thing to do right now-or ever!
Watch this eye-opening video from a guy named Peter Malkin. He mentions over 125 websites that bands are using to promote, market, and manage music. But his point? Get off your computer and make personal interactions. Prioritize creating intimate connections with your fans rather than becoming an internet marketing king.
video via Weallmakemusic
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