I know it seems pretty basic but for those of you contemplating whether printing a custom band merch is really essential because you’re running out of money or time, then here’s a straight answer: it is. Absolutely. Especially if you’re about to go on tour or you have gigs coming up.
Custom t-shirts are a classic merch. We’ve seen them in the 90s, the 80s, heck maybe even as early as shirts and music existed. You might think…nah, everyone’s doing that. No one buys these stuff anymore anyways. But I am telling you now that customized t-shirts are still the merch of choice for many fans around the globe. Kids these days still find band shirts cool.
Here are the reasons why you absolutely shouldn’t skip making your own custom band shirts:
#1 Customized t-shirts help market the band. It may be just a shirt, sure. However, these shirts can be seen by tons of people when you wear them. This will be a great marketing strategy for musicians and bands that have fans that will buy their customized merch. It’s a walking and talking band promotion! Your band is being promoted by walking, talking human beings!
#2 If done right, you will earn big bucks from custom band merch. Fans love buying merch items from their favorite musicians. They want to support them in any way they can especially if you’re an indie act. With your fans buying these shirts, you can earn money from it. If done right, you can earn more from it than you would from your CDs. These few dollars add up and help you support yourself and your music. You hate the feeling of selling out? Well, even when all you and your band want to do is entertain and inspire people, how can you spread your good music without money? How can you survive and not burn out? This is a dilemma as old as time but it shouldn’t be. Artists are humans that pay bills. Period.
#3 It establishes your identity. Custom band merch that show who you are as a musician, that can become your signature. This will be a great help for those musicians and bands who are just starting. If your personality as a band is a bit dark and melancholic, you can show this with the colors and design. Instead of choosing bright colors, go for something more subdued, for example. If you want to be known as a bubblegum pop musician, you may want to choose fun, bright pastels with cute graphics. These basic design choices would help you establish a solid brand for your band.
Now that I have given you some of the reasons why you need to have your customized t-shirts, it’s time for me to give you legit reasons why Unified Manufacturing is the best place to have your customized t-shirt printed.
Well, for starters, Unified Manufacturing has been working with musicians for 10 years now. Their CEO is an expert with promoting artists and he is very friendly. He is very willing to give advice to you guys. Unified is also a great supporter of independent artists. That is why we offer 5-15% discount to indies.
We’re one of the best custom t-shirt designing companies in LA. If you’re having a hard time thinking of a design, we can help you design them. We are also an eco-friendly company. We print using soy ink and manufacture our products using wind energy. We also give a portion of our profit yearly to organizations that support our cause.
Another reason to pick Unified Manufacturing, is because we have worked with many musicians and bands like Ringo Starr, Snoop Dogg, Will.I.Am, Rob Zombie, NIN, Tenacious D, Fear Factory and Maroon 5.
Lastly, we are your ultimate one-stop shop. We are not just a customized t-shirt manufacturer, we are also a manufacturer of CDs, DVDs, vinyl records, USB music cards, and other merch that can be customized to become your own. We can be your one-stop shop for anything you will ever need for your music career!
James Hill is a veteran of the music industry. He first worked at Warner Reprise Records then later joined Interscope/ Geffen Records where he managed producers and songwriters and got his first platinum record for Keyshia Cole’s The Way It Is. He is now helping indie artists with branding and manufacturing through his company Unified Manufacturing, a CD/DVD/vinyl and merch company in LA.