The best way to sell band merch is to have album-merch bundles (bundling t-shirts and other merch items with with a CD or vinyl) at a lower price.
Album-Merch bundles does not only make them seem more affordable, it also makes the buyer feel like a hardcore fan. That way, every item on the bundle adds value to the other items of the bundle making the bundle greater than the sum of its parts.
There’s an art to bundling. The design of each item should be the same or complementary so that it looks like a special bundle and not just a bunch of things thrown together. Check out these awesome t-shirt+CD/vinyl bundles for inspiration!
I love the colors and the fact that not all of the design on the vinyl sleeve is put on the tee yet they sill have a coherent look. The reason for not putting the lady with a veil on the t-shirt is technical. It would look odd (not too classy) to cut off the image of the girl. Besides, the pink swirl looks more stunning when it has no other elements.
Unlike the American Spring artwork, this one has all its elements intact except that the warriors were enlarged and emphasized on the tee.
THE ANSWER T-SHIRT AND VINYL
I love the right amount of orange in this set.
SUBSOUL PRESENTS HOUSE T-SHIRT AND CD
Pretty straightforward design that works well when bundled together for added impact.
Again, another simple one that works much much better when bundled.
Now this is something I’d buy in an instant…if only I know this band. Sleek vinyl, sleek tee…it’s something you’d want to show off to anyone just for the design alone.
Not necessarily best in design but Gaga is Gaga.
EAGULLS T-SHIRT & VINYL BUNDLE
What I love about this is the harmony of the minimalist t-shirt design to the colorful vinyl sleeve artwork. They complement each other– not too much, not too simple…just right.
THE WORLD IS A BEAUTIFUL PLACE
And this is such a beautiful bundle! The splatter vinyl really makes this the bomb.
Aren’t all these album-merch bundles worth buying? I’d buy all of them all if I could lay my hands on them (and of course, if I have the dough).
James Hill is a veteran of the music industry. He first worked at Warner Reprise Records then later joined Interscope/ Geffen Records where he managed producers and songwriters and got his first platinum record for Keyshia Cole’s The Way It Is. He is now helping indie artists with branding and manufacturing through his company Unified Manufacturing, a CD/DVD/vinyl and merch company in LA.