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CD PACKAGING: KATY PERRY’S PRISM SEED PACKETS

This Katy Perry CD packaging can actually be good for the environment.

The idea was to plant flower seeds in your garden while listening to Katy’s Prism album. For deluxe editions of her 2013 album, Prism, Katy Perry included packets of flower seeds in A prism seed paper. How cool is this idea? It’s as if the flowers would slowly bloom through Katy’s music.

But Australia put a firm stop to the importing of inner and outer beauty when they deemed Prism a biosecurity concern since the seed paper was coming from outside the country and could possibly spread weeds or diseases that weren’t already in Australia. Copies of Prism were basically treated as the Outbreak monkey to Australia’s Department of Agriculture and all those flowers were dead to rights before they even had a chance to bloom.

It’s too bad that the seed paper used for the album doesn’t have multi-country importation approval. Then the album could be shipped without any trouble.

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James Hill is a veteran of the music industry. He first worked at Warner Reprise Records then later joined Interscope/ Geffen Records where he managed producers and songwriters and got his first platinum record for Keyshia Cole’s The Way It Is. He is now helping indie artists with branding and manufacturing through his company Unified Manufacturing, a CD/DVD/vinyl and merch company in LA.

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