Design: Marco Arroyo Vázquez
Project Type: Student Project
School: ESI Escuela Superior de Diseño de Valladolid
Course: 3º EASD
Tutor: Roberto Huerta
Packaging Contents: CD
Packaging Substrate / Materials: MD Wood (Medium Density fiber board)
Printing Process: Burned, engraving and laser cutting
Development of innovative packaging which stands out in the music’s lineal. For “Hard Rock Cafe”, The package contains a special edition CD with groups like U2, Bon Jovi, Queen, The Jackson 5, Pink Floyd…
Package based on a guitar pick, element, related to the world of music, easily identifiable by anyone regardless of their nationality.
The main claim of Hard Rock Cafe is “Love All – Serve All”. I choose this reference and changing “serve” by “listen”, an action with big reference to music experience.
“Love All – Listen All”.