Hard Rock Guitar Pick CD case

CD Packaging of the Week: Hard Rock’s Guitar Pick

We here at Unified are obsessed with beautiful CD, vinyl and DVD packaging. We’ve been making creative releases since 2008 and lovely packaging has become an obsession of ours. We even have a Pinterest page dedicated to all things media packaging. If you want to make a really badass album with cool CD packaging, get a quote or shoot us an email.
cd packaging Hard Rock CD

Design: Marco Arroyo Vázquez
Location: Spain
Project Type: Student Project
School: ESI Escuela Superior de Diseño de Valladolid
Course: 3º EASD
Tutor: Roberto Huerta
Packaging Contents: CD
Packaging Substrate / Materials: MD Wood (Medium Density fiber board)
Printing Process: Burned, engraving and laser cutting

cd packaging hard rock cafe album

Development of innovative packaging which stands out in the music’s lineal. For “Hard Rock Cafe”,  The package contains a special edition CD with groups like U2, Bon Jovi, Queen, The Jackson 5, Pink Floyd…

CONCEPT IDEA
Package based on a guitar pick, element, related to the world of music, easily identifiable by anyone regardless of their nationality.

GRAPHIC DESIGN
The main claim of Hard Rock Cafe is “Love All – Serve All”. I choose this reference and changing “serve” by “listen”, an action with big reference to music experience.

“Love All – Listen All”.

cd packaging hard rock cafe CD

cd packaging hard rock cafe album guitar pick

cd packaging hard rock cafe special edition

cd packaging hard rock special edition

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James Hill is a veteran of the music industry. He first worked at Warner Reprise Records then later joined Interscope/ Geffen Records where he managed producers and songwriters and got his first platinum record for Keyshia Cole’s The Way It Is. He is now helping indie artists with branding and manufacturing through his company Unified Manufacturing, a CD/DVD/vinyl and merch company in LA.

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