At Forbes.com, expert Elizabeth MacBride talks about financing and developing your startup. Branding and developing prototypes are crucial in the beginning stages of financing your startup. Without a concrete model of your idea or product, it can be difficult for investors and backers to get on board. Depending on whether you are selling an idea or a specific product, different amounts should be allocated for prototype development. While major branding comes later in the startup timeline, creating an image for your idea/product is important in selling to backers.
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