If you want to impress your clients and their children and their children’s children, give them brochures with really creative designs.
Sure, we should make our websites pretty and our social networks active and fun but if you want to impress the people who’re the most likely ones to transact business with you, then don’t scrimp on the company brochures.
And you know what’s awesome?
You don’t have to spend a boatload of money to make pretty brochures. All you have to do is get those creative juices flowing and really come up with a design that perfectly reflects your brand.
If you need some brochure design inspo, here are some the most impressive ones we’ve found:
#1 SPENCER’S CROSSING BROCHURE
Lennar’s new “Spencer’s Crossing” community brochures got a touch of old school, making the brochure a game that anyone can play. It’s more than a gimmick, it is consistent with their collateral that appeals to the youthful nature of the product and area.
#2 FRAGRANZE DI BELLEZZA FOLD AND CUT BROCHURE DESIGN
Some printing shops offer unique folds and cuts for brochure design. If you want your brochure to really stand out, try a completely different style. You might need help from a printer to achieve this type of brochure but you can still design the visuals with Visme.
Keep in mind that these specialty styles are much more expensive than regular tri-fold. If what you are looking for is affordability, stick to the standard brochure design and keep these in mind for when your business is much bigger and super successful.
#3 SNOW BOARD HISTORIE ZIGZAG FOLD BROCHURE
#4 TVNZ TRIANGULAR BROCHURE
A nice triangular folding brochure that matches the TVNZ 7 logo when unfolded and is also similar to how it is animated on the television idents.
#5 4 BRIDGES ART FESTIVAL DIE CUT Z-FOLD BROCHURE
4 Bridges Art Festival Patron Brochure 2007. This piece was designed before the commissioned art piece was completed, so we used images of the artist’s collage collection and a die cut pattern of the festival’s logo (originally designed by Ben Horner).
#6 100 EVES METTALIC BROCHURE
#7 FULL CIRCLE BROCHURE
This brochure by William Parton has a unique fold out as well. Look at how small the folded version turns out to be.
#8 LA NAVE POLYGON FOLD BROCHURE
A new sales brochure pack which reflected the quality and style of this well established hotel based in Aberdeen. They required a multi-use brochure which showcased the hotels offerings from rooms, suites, bar, restaurant and corporate facilities as well as showcasing the hotels fully serviced apartment development, Kepplestone Manor.
The oversize A5 pack includes a folder flap at the rear to contain various tailored inserts so the hotel can include a variety of changing special offers and promotions throughout the year. To further enhance and reflect the quality and style of the hotel the brochure has metallic silver foil blocking, spot silver ink and gloss varnish throughout.
#9 THE UCN RED LIFE BROCHURE DESIGN
#10 CAMPUS 2100 ARCHITECTURE UNIQUE FOLD BROCHURE
Architects need a brochure that provides the most impact for their audience. This unique style of fold is like opening your doors to invite your potential clients in to take a look at your latest project. Keep the images sharp and the perspective just right to achieve this effect.
#11 THE MAGNIFIED PHOTOGRAPHY BROCHURE
Your brochure doesn’t have to be as small as this, but a photographer’s brochure can do well with a creative idea, as shown in the example. Your mini portfolio with minimal text should get readers excited about your next art show or book publishing.
#13 COOKING AND BAKING SCHOOL BROCHURE
If you’re featuring a recipe in your brochure, add a creative style to your images. It doesn’t always have to conform to a step-by-step list. Try a photo collage and give your readers a chance to take a food journey through your brochure.
#14 WITAJ W ALEO INTERACTIVE BROCHURE
#15 LIVE 105 BFDO0 ACCORDION FOLD BROCHURE
The Accordion Fold is similar to a Z Fold, but has four panels instead of three. This is a good choice for designs with lots of information or text on them.
#16 NICK CAVE IRON-CROSS BROCHURE DESIGN
Each of the three brochures is contained within an iron-cross folder which opens to reveal details of intricate beading and patterns from Cave’s pieces. The details are printed with a one color spot halftone in neutral gray, to accentuate the vividness of the colors in his textile work.
#17 ALTUS POP-OUT BROCHURE DESIGN
With every condo development offering either a better lifestyle or your
dream home it is important that Altus communicate on a more personal
The concept focuses on putting the viewer in the position to imagine their
perfect home with no images to cloud the potential buyers mind. Instead
this brochure features pop-ups to enforce that living at Altus puts you above
The combination of textured paper, pop-ups and horizontal
lists of various building and neighbourhood amenities lead to a brochure
that genuinely display how unique Altus is.
#18 SWIM COMIC CON BOOTH & CUTOUT BROCHURE DESIGN
A corresponding brochure was also designed, which contained information about all Adult Swim activities at the Con.
The brochure featured the cat’s face with a die-cut slit into which a custom embroidered patch slid, mimicking the cat’s tongue in the booth/game.
#19 CAECV PAPER BAG BROCHURE DESIGN
A brochure in a paper bag. In order to communicate the extensive list of certified companies in the Valencian Community for the European market, they need a brochure that facilitates the classification by sectors and that at the same time stands out at fairs.
The concept is based on the consumption of organic products, a paper bag containing various foods. These in turn act as separators to classify companies in their corresponding sector.
#20 VISIT ASUTRALIA DIE BROCHURE DESIGN
Brochure Die – For those looking for inspiration to make a design with a swage, die or touch-up, I found 20 creative brochure examples.
Many of us put aside making a brochure or a cutout design, because we think it will be very expensive to produce and that is true. In some other cases it depends on the type of trim, it is not so expensive and completely changes the design.
#21 MODEL FESTIVAL PYRAMID POP-UP BROCHURE
The Model Festival in Hungary celebrates the relationship between architecture and man and helps deepen our understanding of the role cultural infrastructures plays in our society.
In promoting the event, the pyramid, known as the most stable structure in architecture, is aptly incorporated in the brochure design. The minimalist layout draws attention to the text structured like pyramids against a plain white background.
However, the brochure comes to life once turned into a pop-up. The person must cut along the broken lines on the material to transform the one-dimensional pyramids into their fully fledged forms.
The result is an attractive and interactive brochure that informs and engages people to its content.
Perfect for advertising an event or promo, this brochure design perhaps is the most difficult to pull off, but at the same time will yield the most response from people.
#22 TIME MACHINE BROCHURE
The Utah Valley University sent out these unique brochures to high school juniors in hopes of luring them in to the campus after graduation.
The brochure design follows the concept of a retro time machine, complete with switches and meters on the outside pages. Upon opening the brochure, a big wheel is located on the right side and contains the things that graduates must do to apply to the University.
Although it is more common for schools and universities to hand over professional and informative brochures about their programs, UVU takes a different, if not more potent route by tapping to their creative sensibilities and calling out the attention of students with something fresh and innovative.
Businesses appeasing to the younger market should take cue from this example and come up with contemporary concepts that they can relate to.
#23 RABIH HAGE INTERIOR BROCHURE
#24 FALCONRY IN THE UAE BROCHURE
#25 THE DEAN’S LECTURE SERIES BOXED BROCHURE
If you want to make company brochures that really pack a punch, send us an inquiry. We’ve done a lot of awesome marketing collateral for Youtube and even Barack Obama. They’re all awesome!
James Hill is a veteran of the music industry. He first worked at Warner Reprise Records then later joined Interscope/ Geffen Records where he managed producers and songwriters and got his first platinum record for Keyshia Cole’s The Way It Is. He is now helping indie artists with branding and manufacturing through his company Unified Manufacturing, a CD/DVD, custom vinyl records and merch company in LA.