A viral music video is every band’s dream. When your music video goes viral, it gets linked really fast and the hits will flood in. More hits, more money, more publicity, more possibilities for your band. It’s a shortcut to success for some lucky newcomers who are waiting for a big break.
So what makes a video share-worthy? Viral marketing is not an exact science. Some say it’s just a hit or miss thing and there is no guarantee something would go viral by strictly following a guidebook. But surely, there are very basic principles that you have to know before you brainstorm so you’ll head in that direction. And anyway, I don’t believe in the ‘hit or miss’ mentality. So here goes my list:
Fresh Concept. A music video becomes viral when it is new and original in terms of music, concept and treatment. People have very short attention span so you better grab their attention fast and reel them in good. They do not want to share your video if the concept is sooo overplayed because they don’t want people to think they’re so outdated.
Easy to comprehend. People watching your video should watch it from start to finish. There should never be parts that are too boring or too hard to comprehend. Anything that looks way too hard to understand for more than 5 seconds will have lesser chance of getting viral.
What’s next? Make stories that will keep people glued to their seats. Excite them, tease them, make them wait. Then give them the surprise they want in the end.
Coolness factor. We like to share videos because we want our friends to enjoy its goodness. We want them to have a really good belly laugh, we want them to get sentimental, we want them to get inspired. But most of all, we want them to be impressed of our good taste. We want our friends to think we’re cool by sharing videos that are cool.
Quick and clear. People are getting busier and busier these days and they can’t afford to spend time watching a new video that goes on for too long. If you’re planning to make a music viral video, aim for under 5 minutes.
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