Bjork Stonemilker video

MUSIC MARKETING TRENDS OF 2016

If you’re a modern-day musician, you can’t stick to the old ways of selling your music. CDs are a must, for sure, because it’s still the cheapest tangible thing you can sell during tours but you should sell your music in bazillion other ways. Now that we’re in 2016, here are some of the hottest marketing and distribution trends you must try in order to stand out and sell more.

MICROSITES

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Microsites are a great way to inform consumers about your latest album or your concert. Microsites can also hold exclusive content, much likeRihanna‘s site, which gives fans the opporunity to explore rooms for photo and video content, as well as clues relating to the release of her upcoming album ANTI.

VIRTUAL REALITY (VR)

Bjork_Stonemilker-video

Immerse your fans to your music videos by enhancing their experience via VR. You could create a virtual reality video like Björk’s “Stonemilker” and The Weeknd’s “The Hills (Eminem Remix),” or have fans interact with your video like CeeLo Green’s “Robin Williams” and Carly Rae Jepsen’s “Run Away With Me.”

WEARABLES

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Wearable technology will allow brands to tap into and interact with music consumers in ways that will match the pace of their daily lives. Much like how Spotify has added a running and workout segment to the Spotify experience, the wearable technology revolution will also allow music and brand marketers to capture more in depth data then ever before. If brands can capture information on users listening habits, mediums of listening, trends in listening, a predict the next moves of users accurately, brands can be content creators for music fans that match their targeted demographic such as branded playlists, exclusive content or VIP experiences to each individual user. Traditional advertisements aren’t effective in capturing the music users attention. If brands can create integrated advertising and marketing strategies and platforms for users to engage with music such as branded content and playlists, brands will ultimately become more effective in driving key messages to consumers.   via

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