NAKAMA 05

Music Packaging: Nakama- Endy Chow

Music Packaging: Nakama- Endy Chow

This music packaging design for a Hong Kong singer Endy Chow is not only a music package, it is also a time machine.

FUNDAMENTAL Studio believes that the music packaging of the album, which is full of songs, is a platform for singers to communicate with listeners, extending the concept of creation to them and telling their stories.

FUNDAMENTAL Studio’s recent design work “NAKAMA” music packaging is a true beauty, from design concept to packaging structure, to paper selection process and printing effect.

Music Packaging: Nakama- Endy Chow boxes

Music Packaging: Nakama- Endy Chow

Music Packaging: Nakama- Endy Chow cassette

The packaging is so retro that it instantly transports us to the 80s.

Sales of audio cassettes are increasing. Connexion France reported that “in 2018, more than 219,000 were sold in the United States, compared to 178,000 in 2017.” As sales of analog technology rise, more and more artists will choose analog version of their albums, cassettes and vinyl, to supplement digital streaming services (currently 80% of music is streamed in the U.S.). And Mulann is not the only company forging ahead with a modern take on the Walkman—Hong-Kong-based NINM Lab sells one for roughly the same price.

Music Packaging: Zarahn cassette tape

Nakama- Endy Chow cassette tape

Music Packaging: Zarahn tape artwork

Nakama vinyl box set

Nakama- Endy Chow booklet

Will you still buy a music CD? When was the last time you purchased a music CD? Will you buy this album?

We here at Unified are obsessed with beautiful CD packaging. We’ve been making creative releases since 2008 and lovely packaging has become an obsession of ours. We even have a Pinterest page dedicated to all things media packaging. If you want to make a really badass album with cool CD packaging, get a quote or shoot us an email.

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James Hill is a veteran of the music industry. He first worked at Warner Reprise Records then later joined Interscope/ Geffen Records where he managed producers and songwriters and got his first platinum record for Keyshia Cole’s The Way It Is. He is now helping indie artists with branding and manufacturing through his company Unified Manufacturing, a CD/DVD/vinyl and merch company in LA.

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