You’ll never get a second chance to make a first impression that is why your demo reel should not only be really good, your DVD should be housed in a really attractive case, too. Who would want to watch your reel if your DVD packaging is boring? As a filmmaker, this is your number one marketing tool. If you don’t put your best foot forward in how you package your DVD, you will not get the results that you want. Don’t ruin your chances of creating a really good impression. Your DVD packaging is possibly the best investment for your career/business.
To inspire you, here are some of the most creative demo reel DVD packaging:
Best of luck on your marketing efforts. May this year be THE year you make that giant leap.
James Hill is a veteran of the music industry. He first worked at Warner Reprise Records then later joined Interscope/ Geffen Records where he managed producers and songwriters and got his first platinum record for Keyshia Cole’s The Way It Is. He is now helping indie artists with branding and manufacturing through his company Unified Manufacturing, a CD/DVD/vinyl and merch company in LA.