indie record label

Indie VS Major Record Label: The Major Differences

What truly sets the indie record label apart from the major record label? Here’s a list of differences from money, creative control, to focus. DEFINITION Record label artist: You are signed with the big companies which include: Universal, Sony-BMG, and Warner. Record labels are global in scale and are under the control of a corporate umbrella organization. […]

indie film marketing

15 Indie Film Marketing Tips from the Experts

Marketing your indie film is now easier thanks to social media but since there are just so many filmmakers nowadays, it’s so challenging to get noticed. Not only that, it’s harder to be remembered. They might notice your film but forget about it the next hour because there are just so many distractions. But if […]

routines of creative people: wake up early

3 Habits in the Routines of Successful Creative People

If you’re pursuing the creative life, then it’s good to study the routines of creative people so it can help you create a map for success. As Zadie Smith said, there’s no “artist’s lifestyle.” Forget the cliches. Forget partying hard and living dangerously to get inspiration, forget drugs, forget staying up very late because you […]

Networking in Music

Networking in Music: 5 Ways You’re Doing It Wrong

There are many friendly and talkative artists who seem like they’re experts at networking but in actuality, they don’t get the results they want.  They seem to be giving too many business cards and they seem to be always busy but there are just no good results. So what are they doing wrong? Here are […]

why people buy buyer psychology of purchase decisions

Marketing Psychology Basics and How You Can Use Them

If you’re a musician (or any artist), you’re likely not that knowledgable in marketing or marketing psychology- unless that’s your day job. But today, it is a must for artists to do everything on their own including promoting your band page in Social Media, writing newsletters, designing merch…the whole shebang.  Before you do a thousand […]

musician online presence

5 Ways to Declutter Your Band’s Online Presence

As the internet has grown and expanded over the last decade, it has become much easier for musicians and artists to maximize their online presence. Making a website is so easy and there are just so many media platforms to choose from (Facebook, Twitter, Instagram, Pinterest, Stumbleupon, Reddit, Linkedin, Tumblr, Google Plus, and a thousand […]

Handle Criticism

How to Gracefully Handle Criticism About Your Art

Art is for anyone. It’s just not for everyone, says art critic Jerry Saltz. But according to his beautiful essay How to Be an Artist, making art is indeed tough and you have to be able to handle criticism because that’s part of art. Period. He says this in a self-deprecating way as he claimed to […]

artist branding tips

Artist Branding: The Art of Connecting With Your Audience

The number one music advice I can share to you as a guy who used to work as an A&R rep, is that if you have a band, artist branding is essential. People need to know who you are. In other words, a profitable career in music requires connecting with your audience. If you are a […]

merch tips for bands

Music A&R Reps and How to Approach Them

Whether you want to be signed to a big record label or a more modest but equally awesome indie label, you gotta learn how to approach music A&R reps. These guys have been getting flocks of demo reels and e-mails a day that you really have to know how to sell yourself. Here are some […]

new career quick wins

5 WAYS YOU UNCONSCIOUSLY SABOTAGE YOUR MUSIC CAREER

There are so many talented musicians who stop making music because they’re not able to launch their music career or they’re stuck in a career plateau. It’s such a waste because most of them really have a strong potential to become big, yet they just don’t have any career map. And, most of all, many […]