branding filmmaker

Branding Yourself as a Filmmaker

Filmmaking is not all about art. If you want to be a prolific filmmaker, you need to know how to pitch well, network, and you definitely must have a personal brand. It’s all about who you are and what you want to be known for. It refers to the way other people see you. A […]

13 Cute Things Guaranteed to Brighten Up Your Day

We compiled some of the cute things we found on the internet because we know we all need a little (or big) break from the pandemic. We’re so stuffed with bad news left and right, day in and day out, that we are unconsciously turning into moody, anxious, slightly depressed people. Let us fight this […]

Music Icons & Artists Reflect on COVID-19 Pandemic

Lots of artists from Arundhati Roy to Nick Cave reflect on the Covid 19 pandemic. They may be hibernating in their homes but their minds and hearts are still at work, trying to make sense of the world that’s quickly transforming right before our very eyes. The pandemic has turned our lives upside down in […]

sean price patches and merch

Music Merch: Best Types of Merch to Sell Right Now if You Have a Band

We know the classic merch items are a must. The band shirts, the posters, the …but you know what would make your fans dig their pockets and buy your stuff? If you give them something really original or something really useful. According to James Shotwell,  In today’s music business, merchandise sales matter more than ever. […]

Music Marketing Tips We Can Learn From Kpop Bands

How did Kpop bands become super popular to the point that they can compete with American artists in Grammys and Billboard? You may be a CEO of an entertainment company, an idol promoter, a music fan, or even a mere citizen of this world, but I am sure you’ve entertained this question once even for […]

Streaming Services and Blockbuster Films Hurt Film Distribution

Film Distribution Myths You Should Stop Believing to Achieve Success

Award-winning Producer/Writer Jerome Courshon breaks the biggest lies of distribution and gives awesome pieces of advice for indie filmmakers who want to get a distribution deal. Myth: I’m a director, a filmmaker, a creative person. I don’t have to worry about the business stuff. Truth: There are of course some people who get lucky and either have a […]

branding

Branding Basics for Artists

No artist wants to think about branding because every artist’s primary motivation is to express, not to sell. However, most of them are already unknowingly doing it anyway. Branding is simply being consistent with how yo define yourself, constantly reaching out to the same group of people,  and speaking right to them. In marketing terms, that is […]