music cd sales

Are people still buying CDs?

If you’re a musician about to release an album, I’m sure you’re wondering if you really should still make CDs when fewer and fewer people are buying CDs. For the first time in history, global revenue from music downloads and subscriptions has overtaken sales of physical formats. Digital revenue grew nearly 7 percent to $6.85 […]

indie record label

Indie VS Major Record Label: The Major Differences

What truly sets the indie record label apart from the major record label? Here’s a list of differences from money, creative control, to focus. DEFINITION Record label artist: You are signed with the big companies which include: Universal, Sony-BMG, and Warner. Record labels are global in scale and are under the control of a corporate umbrella organization. […]

ARTPOP Merchandise Vinyl version Litho T Shirt Bundle

10 Album-Merch Bundles That We Love

The best way to sell band merch is to have album-merch bundles  (bundling t-shirts and other merch items with with a CD or vinyl) at a lower price. Album-Merch bundles does not only make them seem more affordable, it also makes the buyer feel like a hardcore fan. That way, every item on the bundle […]

why people buy buyer psychology of purchase decisions

Marketing Psychology Basics and How You Can Use Them

If you’re a musician (or any artist), you’re likely not that knowledgable in marketing or marketing psychology- unless that’s your day job. But today, it is a must for artists to do everything on their own including promoting your band page in Social Media, writing newsletters, designing merch…the whole shebang.  Before you do a thousand […]

merch tips for bands

Music A&R Reps and How to Approach Them

Whether you want to be signed to a big record label or a more modest but equally awesome indie label, you gotta learn how to approach music A&R reps. These guys have been getting flocks of demo reels and e-mails a day that you really have to know how to sell yourself. Here are some […]

music publicity PR marketing roles

Music Publicity: Should You DIY or Hire Company?

You can be the greatest musician ever born but if you don’t have good music publicity, how would the world know? You need a strong force that can help you get your music out there especially today that it’s hard to stand out from the clutter. Here are some of the pros and cons of […]

holiday marketing tips

8 Holiday Marketing Tips for Musicians & Entrepreneurs

It’s HO HO HO season and the perfect time for holiday marketing! The time for giving and of course…selling and marketing. Whether your goal is to sell your products, promote loyalty, or simply increase your supporters, here are some things you can do this holiday season: 1. Thank your most loyal supporters Don’t just say […]

tiktok for musicians

Why Musicians Should Use TikTok (Hear us out before you judge!)

Everybody and your grandma knows Tiktok so if you’re in a band, then you know Tiktok is for musicians. “In the future, everyone will be world-famous for 15 minutes”, said Andy Warhol. Well, let’s make that 15 seconds, Mr. Warhol, all thanks to TIKTOK. If you’re not living under a rock, then I’m sure you […]