Music Marketing: 20 things we can learn from kpop groups
K-pop has been penetrating the West and the rest of the world for years now. They’ve come to a point where they get to perform and get nominated in big Western award shows like the Grammy Awards with BTS, and the MTV VMAs, with Blackpink. I’m sure you’re wondering how they did it, right? Because […]
VMA Award winning music on vinyl
The VMA’s 2022, was a star-studded award show and was attended by one of the biggest stars in the industry like Taylor Swift, Blackpink, and LL Cool J. There were definitely a lot of awards given out. And so we have made this article compiling a list of the awarded music releases which are available […]
8 No-BS tips to improve your music career dramatically
All musicians have this one question: how to improve your music career? How, really when the music industry is one of the most congested industries there is today. There’s greater competition among music acts that being talented doesn’t guarantee you the big success that you are hoping for. There have been a lot of undiscovered […]
9 Music branding tips
A musician’s image has become one of the most important elements of any musician’s career. It doesn’t really need to be kept clean, though that is preferable for most. What it definitely needs is to be unique. In the industry today, the image of an artist heavily affects the consumerization of their music. And that’s […]
25 of the most awesome vinyl records with Trifold Packaging
There are many reasons why the vinyl record format has been gaining popularity for the past years. It gives a better listening experience with the tactility and high sound quality. But aside from the obvious, the packaging of the format is also a big factor. Vinyl packaging has larger dimensions compared to any other physical […]
12 of the most good-looking vinyl + cassette bundles
Looking for a good-looking vinyl + cassette bundle? Then you’ve come to the right place, coz today, we’ve got twelve of them just to satisfy your need for all things awesome. We’ve been talking about how these two formats have become en vogue again… so it comes as no surprise that these bundles exist! Which […]
21 Tips for marketing your music during the holidays
The holidays are fast approaching and I’m super sure that fans are looking forward to any music release from you whether that’d be a full album, an extended play, a single, or even a collab. But how do you market them during the holidays? Here’s 21 tips we could think of to help you market […]
Some of our awesome projects in 2022 so Far
This has been a hectic year—the most productive in the history of Unified— and we are proud to present to you some of the awesome projects we’ve had this year. #1. ALICE GLASS’ STUDIO ALBUM CDs It was an honor to have been the manufacturer of Alice Glass’ CDs for her debut studio album, Prey//IV. […]
Vinyl Record News: Vinyl sales has risen by 22%
There is no denying that the most popular physical album around the world for this year and the past two years have been vinyl records. Vinyl sales in the US, according to the Recording Industry Association of America’s (RIAA) 2022 mid-year music revenue report, have risen by 22% in the first half of 2022. The […]
Can releasing an album enhance a brand’s value?
Can releasing an album enhance a brand’s value? The short answer is YES! And in this article, I will tell you why exactly. Sonic marketing or sonic branding refers to the sounds or songs associated with a brand, product, or service. It has been around for more than a decade and has since grounded itself […]