Flash Drives: Smart Marketing Tool for Photographers
USB flash drives are now the favorite of many businessmen and self-employed individuals not only because they use them to contain their files but also because USB flash drives serve as excellent promotional items. They do look handsome, don’t they? Lots of photographers today put their projects and portfolios in USB flash drives. This is […]
Branding Yourself as a Musician- A Checklist
If you want to make a career out of your music, you should learn more about musician branding to market yourself effectively. And in order to market yourself well, you should treat your band as a brand. I know some artists turn red reading my first two sentences- for them, music should be from the […]
Band Promotion: How to Shoot Conceptual Band Photos
If you are a new band, you will eventually need conceptual band photos for your CD packaging, album art, website, press kit, posters, shirts, and other stuff needed for band promotion. Now you DO NOT want to slack off in this department because it’s your way to get noticed. I will say it again: Good […]
Album Artwork and Copyright- What We Can Learn From the Kind of Bloop Case
Anyone can file a lawsuit and the costs of defending yourself against a claim are high, regardless of how strong your case is. Combined with vague standards, the result is a chilling effect for every independent artist hoping to build upon or reference copyrighted works. This is what Andy Baio wrote on his blog. Baio, […]
Top 10 Vinyl Record Myths
Vinyl is so back and lots of musicians are now releasing their albums in vinyl. But many musicians still think that it is not a wise thing to do because it’s impractical and they believe it won’t sell. In fact, if they only knew that what they heard about vinyl records could be just a […]
Merch Concepts: Paperdolls
Looking for creative custom merch concepts for your band? Here’s a very fun one we stumbled upon online. It’s simple and really cheap to make but it can be your fan’s favorite. This creative Band Merchandise is for a band called Evertheory. A friend of theirs offered to design paperdolls for the band as promotional […]
Radiohead’s Deluxe Edition “Newspaper Album” Revealed
Radiohead will release a deluxe edition “Newspaper Album” (not The Universal Sigh) for their latest album, The King of Limbs. It is scheduled to come out on May 9. According to the King of Limbs website, the “newspaper album” contains “two clear 10″ vinyl records in a purpose-built record sleeve,” a digital download, a compact disc, many […]
How Green is the Music Industry? (Infographic)
One of the biggest problems that the world is facing is global warming. Today, more and more musicians are joining the Green Movement. In their own simple ways like using recyclable CD packaging to using biodiesel for bus tours, they help make the world a better place for everyone. This Infographic was produced by The […]
Indie Musicians: 4 Ways to Get Really Viral
So, you just finished an album and you want to come up with viral promotion ideas to market your music. You figured that viral marketing is the shortcut to getting the recognition and fame that your music deserves. With thousands of bands competing for recognition, it is indeed wise to come up with a gimmick […]
Viral Marketing- the good,the bad, & the ugly
Viral marketing campaigns use mystery, fun, and often, deception to help create buzz for a new product. Sometimes such campaigns succeed; sometimes they backfire. Let’s take a look at these cases and try to see what they did right and wrong. Court TV “Hi Steven,” it began, cheerily enough. “Do I have your attention now? […]