In this day where everything is digital, you might think that hard format is irrelevant. But we would like to believe that that isn't the case. We're not naive though. We know that CDs are not selling the way they ...
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Creative Agency: BLOK Creative Directors: Vaishnavi Mahendran, Zarko Dumicic Project Type: Produced, Commercial Work Client: Marco Argiro Location: New York, USA Packaging Contents: Music CD & Vinyl Packaging Materials: Paper We here at Unified are obsessed with beautiful vinyl packaging ...
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Sending applications, even just the simplest non-life-altering ones, can be addictive. It gives us an illusion that our dreams are just within our reach, and can be achieved in just a few clicks. For every application we send out, we ...
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#1 Define your goal The first question I’d ask of yourself is what is your goal in distribution? Is it to make money?  Is it to get accolades? Is it to get the film the widest possible audience? These things occasionally coincide, ...
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Don’t think of it as promotion. And while we’re talking about “promotion,” let’s consider calling it something else. Like “sales,” the word “promotion” can cause us to get caught up in fear-based stories around money, value, perceived bragging, or competition ...
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If you’re selling t-shirts and you want to really stand above the rest, do not just package it in what everyone else is packaging shirts (which is probably just regular plastic bags). Packaging your t-shirts in really cool packaging like ...
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It's not enough that you have catchy designs for your merch, you have to know how to sell them! Here are some tips on how you can maximize gigs to boost your merch sales from artists who are selling merch ...
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Now that anyone can just send wedding invites through email, Facebook and apps, less and less people are sending paper invitation cards. Some find paper invites redundant. They won’t even open them anymore! But what if you really want to ...
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Packaging design is deceptive sometimes, especially for those new to product design. It seems so simple but there are so many considerations for a packaging design to work. Not only should the packaging be able to contain the items safely ...
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If you have posters, you better make it interactive to really create an impact. You have to come up with an idea that incorporates the location (streets, inside the malls, floor, ceiling) so that the poster or sticker ad is ...
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