Handle Criticism

How to Gracefully Handle Criticism About Your Art

Art is for anyone. It’s just not for everyone, says art critic Jerry Saltz. But according to his beautiful essay How to Be an Artist, making art is indeed tough and you have to be able to handle criticism because that's ...
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/ James Hill
music publicity PR marketing roles

Music Publicity: Should You DIY or Hire Company?

You can be the greatest musician ever born but if you don't have good music publicity, how would the world know? You need a strong force that can help you get your music out there especially today that it's hard ...
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/ Chris Bauer
new career quick wins

5 WAYS YOU UNCONSCIOUSLY SABOTAGE YOUR MUSIC CAREER

There are so many talented musicians who stop making music because they’re not able to launch their music career or they’re stuck in a career plateau. It’s such a waste because most of them really have a strong potential to ...
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/ Chris Bauer
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SwivelCard USB: Business Card with USB and Analytics

A swivelCard is a premium paper business card that includes a USB drive--a smart business card.  It includes analytics and can be updated even after giving it out. This one above is a smart, disposable, wireless SwivelCard USB called Intellipaper ...
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/ Chris Bauer
merch tips for bands

Music A&R Reps and How to Approach Them

Whether you want to be signed to a big record label or a more modest but equally awesome indie label, you gotta learn how to approach music A&R reps. These guys have been getting flocks of demo reels and e-mails ...
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/ Chris Bauer
artist branding tips

Artist Branding: The Art of Connecting With Your Audience

The number one music advice I can share to you as a guy who used to work as an A&R rep, is that if you have a band, artist branding is essential. People need to know who you are. In other ...
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/ James Hill
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9 Holiday Marketing Tips for Musicians

Tis the season to be jolly and read some music marketing tips for musicians.  After all, when's a better time to market your band better than the holidays? If you're not planning now for the holidays, you'd be wasting a ...
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/ Chris Bauer
Carlos Bauer   LP Relicários de São Tolosa   22 Back cover making off

Vinyl Packaging: Relicários de São Tolosa’s Artistic Album Cover

We here at Unified are obsessed with beautiful vinyl packaging. We’ve been making creative releases since 2008 and lovely packaging has become an obsession of ours. We even have a Pinterest page dedicated to all things media packaging. If you ...
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/ Erick Yankton
big cosmos 2 1

CD Packaging: Big Cosmos – Illuminance USB

You might expect to get a CD or a vinyl for a box this big but this beautiful laser-cut wooden CD packaging contains a USB bracelet along with a booklet and poster. The booklet contains cute instructions like "Take the ...
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/ Chris Bauer
blunts2

Music Packaging: Blunts & Roses “Wooden” Vinyl and USB

We here at Unified are obsessed with beautiful music packaging. We’ve been making creative releases since 2008 and lovely packaging has become an obsession of ours. We even have a Pinterest page dedicated to all things media packaging. If you ...
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/ Chris Bauer