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So, you just finished an album and you want to come up with viral promotion ideas to market your music. You figured that viral marketing is the shortcut to getting the recognition and fame that your music deserves. With thousands of bands competing for recognition, it is indeed wise to come up with a gimmick […]
Replace Your Misconceptions As a consultant and educator, it’s my job to replace your misconceptions about the music business with a dose of business savvy. It’s not surprising that so many artists don’t have a clue about how much grunt work is required to build the foundation of their career. We consumers see only the […]
Touring is so much fun! Well, as long as you never complain. Or go to the toilet. Or eat. The Guardian‘s Indie Professor made a fun but sensible list of the do’s and don’ts of touring. This list is by no means comprehensive, but it will undoubtedly be useful to any band on tour. 1) Pack […]
There are many legal requirements you should comply if you want to have a career in music: you need legal permission if you want to cover songs, you need to trademark your band name if you don’t want another band to use it, your performance contract, and many others. If you want to make […]
Superfans are the 20% of your fans that deserve 80% of your attention. When you are already in the stage of your music career wherein you have loyal followers (aka Superfans), then you better know how to take good care of them before they go kaput! Superfans are the ones more likely to spread your […]
Quitting your band is one of the hardest decisions you’ll ever make. You’ve devoted time, money, and your heart and soul in to this group. Every band sees some trouble from time to time, and you don’t want to be a weenie and quit just because someone used your guitar pick to clean their teeth. […]
It is not enough to simply have someone come to one show. You want them to sign on for the long haul. You plan to be around for a while. You want the fans to grow with you. In order for that to happen, you need to care about them by providing them with something […]
List your prospects. First, you have to know which music magazines and blogs feature the kind of music that you play so you would have a bigger chance in getting featured and so that you’d hit the right audience. If you are a metal band, it’s okay to be in the Seventeen Magazine (Hey! Publicity […]
Ever since the world began, all you ever wanted was to create beautiful music and become a full-time musician. Unlike most of us, you figured out what you want at such a young age. You practice your instrument everyday, write captivating songs, and plan endlessly on how you can achieve your dream career. But then, […]
A feeling that’s even worse than being hated is the feeling of being unacknowledged or ignored. Mediocrity is the enemy of artists. But the music industry is like the ocean; vast and filled with others who also dream of making it big. Survival of the fittest is the game. Talent is not the only requirement […]