CD – DVD – Vinyl – T-shirt – Box Sets
The first thing that you should do is try to be different from the others. It is cliché but it is the ultimate rule when it comes to grabbing the attention of consumers. If the other albums are not selling, maybe they’re not doing something that catches the consumer’s fancy and maybe it’s because they’re […]
Being a full-time indie musician is already tough and yes, it is very fulfilling. However, after reaching a certain level of success, you want to do more than just music. You want to do more and contribute more as an artist as a human being. Here are some of the ways you can be more […]
We decided to compile the best articles for indie musicians we’ve posted over the years so it’s easy for you to find them. Do check out some of them. You can pick a nugget of wisdom or two on making merch, releasing an album, marketing your music, and more. Happy reading! ON MERCH: Tips From […]
No matter how awesome we are, we still have blind spots and learning the most common mistakes indie musicians make can help us make better choices for our music career. TIME MANAGEMENT Not investing enough time into building your music career. Most musicians spend most of their time on music, but put very little effort […]
Music feeds the soul; merch feeds the body. How cheesy but that is very true, my friend. You know that! If you’re a musician, you need to sell band merchandise in order to survive. And in order to sell, you have to know how to market your merch. Here are some strategies that could help […]
Have you ever heard it said that “Budgeting is the key to financial success?” For musicians, that whole concept is not just plain old dull, but it’s also impossible to imagine as we live from gig to gig. We scrimp and save simply to support the bohemian lifestyle we’ve chosen. Well, I have good news: […]
Nobody tells this to people who are beginners, I wish someone told me. All of us who do creative work, we get into it because we have good taste. But there is this gap. For the first couple years you make stuff, it’s just not that good. It’s trying to be good, it has potential, […]
Building a brand is the single most important skill a music artist, indie label or band should learn if they intend to promote their works to a larger audience. Thanks to the internet, and the growing popularity of social media, artist branding is much less complicated than it was… say maybe 10 years ago. Regardless […]
Creative artists, more than any other personality type, have a strong orientation towards authenticity. They can smell trickery and b.s. from a mile away. Ask them to write out a list of their least favorite people in the world and you’ll likely find politicians, and people who’ve achieved outward success through slimy tactics. One group […]
You want to “attack” the internet with a killer online marketing strategy but you do not want to appear like a desperate salesman! Here are some effective promotional ideas to boost your album and merch sales: “Get 10% discount if you promote our album on your Facebook page!” Simply post the link of our website […]