music branding

Branding Yourself as a Musician- A Checklist

If you want to make a career out of your music, you should learn more about musician branding to market yourself effectively. And in order to market yourself well, you should treat your band as a brand. I know some artists turn red reading my first two sentences- for them, music should be from the […]

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DVD Packaging: From Dusk Till Dawn Trilogy

The Dusk Till Dawn Trilogy collector’s edition set is definitely one of the coolest DVD packaging I’ve seen in a while. It’s elaborate and would really look great in any office. The sad thing is that it’s probably sold out by now because they only sold 700 pieces worldwide.  It contains a helluva cool Titty […]

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DVD Packaging: Dexter Evidence Bag

This DVD packaging of Dexter TV show is another proof that their promotion guys are really working hard to create a brand for this hit TV series.  Do you still remember the fresh “human arm”  they placed in a grocery store in Spain? Or the bloody fountain in LA? Undoubtedly, these guys are experts in […]

music video marketing

What Makes a Music Video Share- worthy?

<![CDATA[A viral music video is every band’s dream. When your music video goes viral, it gets linked really fast and the hits will flood in. More hits, more money, more publicity, more possibilities for your band. It’s a shortcut to success for some lucky newcomers who are waiting for a big break. So what makes […]

musician relationship fans

Musician Advice: The Importance of ‘Thank You’

If there is one thing that musicians and artists should know, it’s that “getting there” takes a long while. It’s not just because of your talent or your skills that will make you a success- it’s also because of the hard work of a thousand people. Some lent you their instruments, some offered their homes, […]

Radiohead newspaper music packaging

Radiohead’s Deluxe Edition “Newspaper Album” Revealed

Radiohead will release a deluxe edition “Newspaper Album” (not The Universal Sigh) for their latest album, The King of Limbs. It is scheduled to come out on May 9. According to the King of Limbs website, the “newspaper album” contains “two clear 10″ vinyl records in a purpose-built record sleeve,” a digital download, a compact disc, many […]

movie poster design

5 Tips For Making Movie Posters

Although a movie poster can be a creative playground, you still need to know the basics in creating one especially if you are planning to impress your professor (or first client) and you have a deadline to beat. Here are some tips in making movie poster. Understand the core of the film Thinking of a […]

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Typographic Movie Posters that Pack a Punch

A poster should be imaginative and witty or else it’s just another piece of marketing trash. It should get people’s attention the second they see it. And the image and message of the poster should retain in their heads for at least 5 minutes after that. Designers do this by making really brilliant designs. They brainstorm […]