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Vinyl Packaging: Bob Hund Fantastiskt

Would you buy a single worth $3,650? The Swedish rock band Bob Hund released their single Fantastiskt (fantastic) as a 12″ one copy vinyl record that only allows 30 playings. The record was placed on a turntable with the lyrics etched on the turntable lid. It sold on eBay for US $3,650 and became the […]

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Viral Marketing- the good,the bad, & the ugly

Viral marketing campaigns use mystery, fun, and often, deception to help create buzz for a new product. Sometimes such campaigns succeed; sometimes they backfire. Let’s take a look at these cases and try to see what they did right and wrong. Court TV “Hi Steven,” it began, cheerily enough. “Do I have your attention now? […]

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Featured Designer: Chris Rubino

About Chris Rubino: Chris’s works have been exhibited in Europe, Japan, Hong Kong and the U.S. He recently has created designs & illustrations for such clients as The New York Times, Banana Republic & The NY Public Theater. Rubino’s work has been strongly influenced by his screen-printing background making limited edition posters for bands such […]