Viral marketing campaigns use mystery, fun, and often, deception to help create buzz for a new product. Sometimes such campaigns succeed; sometimes they backfire. Let’s take a look at these cases and try to see what they did right and wrong. Court TV “Hi Steven,” it began, cheerily enough. “Do I have your attention now? […]
About Chris Rubino: Chris’s works have been exhibited in Europe, Japan, Hong Kong and the U.S. He recently has created designs & illustrations for such clients as The New York Times, Banana Republic & The NY Public Theater. Rubino’s work has been strongly influenced by his screen-printing background making limited edition posters for bands such […]
First, what is tagging? The process of including information other than sound into these digital audio files is commonly referred to as “tagging” in which you “tag” the audio file with additional information that describes the audio file. What is an ID3 Tag? This is the one that most people are familiar with. ID3 Tags […]
Do you remember Kanye West’s album art drama? That seems like very old news but apparently, the guy is still not over it (maybe not until Nov 22, the official album release date…). He used the CD Packaging ‘controversy’ to promote his physical albums and when the issue became boring and everyone began to put […]
Horror films love hands in their movie posters and DVD artwork. Hands can show struggle, pain, anger, and desperation. And as we all know, hands are used to slice, chop, and strangle among others. Here are movie posters and DVD artwork that use HANDS. Of course, we’ll start with Psycho. _____________________________________________________________ Unified Manufacturing is a custom […]
Touring is so much fun! Well, as long as you never complain. Or go to the toilet. Or eat. The Guardian‘s Indie Professor made a fun but sensible list of the do’s and don’ts of touring. This list is by no means comprehensive, but it will undoubtedly be useful to any band on tour. 1) Pack […]
I cannot recall signing up to a mailing list ever! Not for my favorite products, or favorite authors, or favorite bands. That’s because I’m anal and I want my inbox free from unnecessary marketing e-mails as much as possible. Whenever I need a specific service or product, I’d much rather Google it when I need […]
Two years ago, the word on the street said that all the undiscovered talent was on the Internet. Sites like Ifilm.com and Atomfilm.com were getting unknown talents onto A-list movies. Lately, we aren’t hearing anything like that. Is the Internet dead for distribution? Hardly. Broadband, and other faster Internet connections are making it even MORE […]
Artist:Icarus Title: Carnivalesque Label: Not Applicable Year: 2005 Designer: Ollie Brown, Sam Britton Carnivalesque’s CD packaging is a great example of anti-design. They used discarded albums of other artists then scribbled and erased info on each page with a black marker pen. Its presentation is meant to intrigue and confuse. It makes us think about […]
Artist: Various Mute Artists Title: Mute Audio Documents 1978-1984 Label: Mute Year: 2007 Designer: Adrian Shaughnessy How do you organize documents? Hmm…with file cards, of course! And that pretty much is the very literal concept of Mute Audio Documents. It is a compilation of 128 tracks placed over 10 CDs of Mute’s single releases from […]
