cds402bb062607

Yes folks, the CD is safe for now

You can download a huge music library without ever leaving home, but reports of the compact disc’s demise have been greatly exaggerated, writes BRIAN BOYD . Read this article from the Irish Times. ———————————————————————————– IT WAS INEVITABLE. The report went like this. By the end of next year the major record labels are planning to […]

117636753 640 1

How to Promote your Show: When and Where to Flyer

This article is a guest post written by Chris “Seth” Jackson and originally appeared in his website How to Run a Band. For more great tips about running a band, you can check out on his facebook page and follow him on twitter. _____________________________________________________________________ Most bands’ promotional strategy goes something like this: 1) Create fliers. […]

4815205632 632ee48a71 z

How to Keep Your Creative Inertia Going

Creative Inertia: the tendency of a creator at work to stay at work unless allowing an outside force to act upon them. Do you notice that when you decide to do something and you really have the self-discipline to do it regularly, you gain esteem from it? Same goes with the things you decide NOT to […]

sand castle qr code design 1

Music Marketing Ideas for QR Codes

QR or “Quick Response” codes are rapidly becoming a popular and effective way for marketers to extend special offers or unique content to smart phone users.  QR Codes are two-dimensional barcodes that can be read by most smart phones (via the camera function) and automatically link the mobile user to a marketing offer, website or […]

packaging031

CD/DVD Packaging Concepts: MEAT

When it comes to unique DVD packaging designs, the meat concept is not something so unique but I still find it clever. It is a bit conventional and, in a way, predictable especially if use it for a gore film like Texas Chainsaw Massacre or anything that has to do with meat. But what I […]

music branding

Branding Yourself as a Musician- A Checklist

If you want to make a career out of your music, you should learn more about musician branding to market yourself effectively. And in order to market yourself well, you should treat your band as a brand. I know some artists turn red reading my first two sentences- for them, music should be from the […]