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Music Marketing Ideas for QR Codes

QR or “Quick Response” codes are rapidly becoming a popular and effective way for marketers to extend special offers or unique content to smart phone users.  QR Codes are two-dimensional barcodes that can be read by most smart phones (via the camera function) and automatically link the mobile user to a marketing offer, website or […]

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CD/DVD Packaging Concepts: MEAT

When it comes to unique DVD packaging designs, the meat concept is not something so unique but I still find it clever. It is a bit conventional and, in a way, predictable especially if use it for a gore film like Texas Chainsaw Massacre or anything that has to do with meat. But what I […]

music branding

Branding Yourself as a Musician- A Checklist

If you want to make a career out of your music, you should learn more about musician branding to market yourself effectively. And in order to market yourself well, you should treat your band as a brand. I know some artists turn red reading my first two sentences- for them, music should be from the […]

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DVD Packaging: From Dusk Till Dawn Trilogy

The Dusk Till Dawn Trilogy collector’s edition set is definitely one of the coolest DVD packaging I’ve seen in a while. It’s elaborate and would really look great in any office. The sad thing is that it’s probably sold out by now because they only sold 700 pieces worldwide.  It contains a helluva cool Titty […]

Facebook Tickets

12 Tips for Marketing Your Film on Facebook

The film marketing tips below are condensed from the workshop with Facebook and the Danish Film Institute about using social media for film marketing. There were representatives from all three sides: film distributors, film producers, and the media agencies – plus those immersed in social media itself – Crisp, Fan Page Trender (campaign performance tracking), and Facebook themselves. […]