branding

Branding Basics for Artists

No artist wants to think about branding because every artist’s primary motivation is to express, not to sell. However, most of them are already unknowingly doing it anyway. Branding is simply being consistent with how yo define yourself, constantly reaching out to the same group of people,  and speaking right to them. In marketing terms, that is […]

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Music Packaging of the Week: Urbanski- Selected Works

Creative Agency: UVMW Illustrator: Wojtek Urbanski Creative Direction, Design: Jacek Walesiak Client: Urbanski / Uknowme Records Creative Agency UVMW was asked by Urbanski to create CD cover art  for the album “Selected Works” as well as visual setting of his concert tour. A key element of the cover art was the photograph by Michał Szlaga. One of […]

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9 Album Artworks That Know How to Rock Portraits

Most CD album artworks feature the artists’ portraits and some are just soooooo boring. They are merely photos of the artists, without much concept behind the photo. When you’re selling your CD, vinyl record, or merch, you’re not merely selling these items as ordinary goods- you’re selling and promoting yourself. That’s why you should put […]