The number one music advice I can share to you as a guy who used to work as an A&R rep, is that if you have a band, artist branding is essential. People need to know who you are. In other words, a profitable career in music requires connecting with your audience. If you are a […]
Artist Tips
Music A&R Reps and How to Approach Them
Whether you want to be signed to a big record label or a more modest but equally awesome indie label, you gotta learn how to approach music A&R reps. These guys have been getting flocks of demo reels and e-mails a day that you really have to know how to sell yourself. Here are some […]
5 WAYS YOU UNCONSCIOUSLY SABOTAGE YOUR MUSIC CAREER
There are so many talented musicians who stop making music because they’re not able to launch their music career or they’re stuck in a career plateau. It’s such a waste because most of them really have a strong potential to become big, yet they just don’t have any career map. And, most of all, many […]
Music Publicity: Should You DIY or Hire Company?
You can be the greatest musician ever born but if you don’t have good music publicity, how would the world know? You need a strong force that can help you get your music out there especially today that it’s hard to stand out from the clutter. Here are some of the pros and cons of […]
9 Holiday Marketing Tips for Musicians
Tis the season to be jolly and read some music marketing tips for musicians. After all, when’s a better time to market your band better than the holidays? If you’re not planning now for the holidays, you’d be wasting a big opportunity because the holidays is one of the best times to sell and maximize […]
Artist Tips: How to Deal with Insecurity About Your Art
Feeling insecure isn’t limited to artists but how come we’re more affected by this soul-crunching cloud of self-doubt more than say, lawyers or doctors? Well, let’s blame society for not giving value to artists who are still trying to make it. If you’re not yet as successful as Kubrick or Bob Dylan, they would think […]
Music Career Tips if You Want to Level Up
If you want a music career that’s more than just weekend gigs at your local bar, then you gotta do the hustle and really treat this as your life’s calling. The brilliant rapper Kellee Maize wrote a list of tips on Huffington Post on how she “made it” in music. Here are the most important points from […]
Music Marketing +Income Idea: Subscription Boxes
Like a broken record, we’ve said it again and again here at Unified just how important it is for your music marketing strategy to come up with awesome merch items. Aside from music sales, it’s basically the second best way for you to earn money as an indie musician. But what if we we take […]
8 Holiday Marketing Tips for Musicians & Entrepreneurs
It’s HO HO HO season and the perfect time for holiday marketing! The time for giving and of course…selling and marketing. Whether your goal is to sell your products, promote loyalty, or simply increase your supporters, here are some things you can do this holiday season: 1. Thank your most loyal supporters Don’t just say […]
Sorry Musicians, Talent is Not Enough
If you’re a musician and you think all you need is talent, you’re dead wrong. Some of you might think that as long as you are really good at what you do then no one would care if you are a whiny arsehole. So what if you are sputtering harsh uncalled for criticisms once in […]