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Marketing Psychology Basics and How You Can Use Them

If you’re a musician (or any artist), you’re likely not that knowledgable in marketing or marketing psychology- unless that’s your day job. But today, it is a must for artists to do everything on their own including promoting your band page in Social Media, writing newsletters, designing merch…the whole shebang. Before you do a thousand […]

musician online presence

5 Ways to Declutter Your Band’s Online Presence

As the internet has grown and expanded over the last decade, it has become much easier for musicians and artists to maximize their online presence. Making a website is so easy and there are just so many media platforms to choose from (Facebook, Twitter, Instagram, Pinterest, Stumbleupon, Reddit, Linkedin, Tumblr, Google Plus, and a thousand […]

Handle Criticism

How to Gracefully Handle Criticism About Your Art

Art is for anyone. It’s just not for everyone, says art critic Jerry Saltz. But according to his beautiful essay How to Be an Artist, making art is indeed tough and you have to be able to handle criticism because that’s part of art. Period. He says this in a self-deprecating way as he claimed to […]

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5 WAYS YOU UNCONSCIOUSLY SABOTAGE YOUR MUSIC CAREER

There are so many talented musicians who stop making music because they’re not able to launch their music career or they’re stuck in a career plateau. It’s such a waste because most of them really have a strong potential to become big, yet they just don’t have any career map. And, most of all, many […]

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Music Publicity: Should You DIY or Hire Company?

You can be the greatest musician ever born but if you don’t have good music publicity, how would the world know? You need a strong force that can help you get your music out there especially today that it’s hard to stand out from the clutter. Here are some of the pros and cons of […]

merch tips for bands

Music A&R Reps and How to Approach Them

Whether you want to be signed to a big record label or a more modest but equally awesome indie label, you gotta learn how to approach music A&R reps. These guys have been getting flocks of demo reels and e-mails a day that you really have to know how to sell yourself. Here are some […]

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9 Holiday Marketing Tips for Musicians

Tis the season to be jolly and read some music marketing tips for musicians.  After all, when’s a better time to market your band better than the holidays? If you’re not planning now for the holidays, you’d be wasting a big opportunity because the holidays is one of the best times to sell and maximize […]

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Artist Tips: How to Deal with Insecurity About Your Art

Feeling insecure isn’t limited to artists but how come we’re more affected by this soul-crunching cloud of self-doubt more than say, lawyers or doctors? Well, let’s blame society for not giving value to artists who are still trying to make it. If you’re not yet as successful as Kubrick or Bob Dylan, they would think […]

music career tips

Music Career Tips if You Want to Level Up

If you want a music career that’s more than just weekend gigs at your local bar, then you gotta do the hustle and really treat this as your life’s calling. The brilliant rapper Kellee Maize wrote a list of tips on Huffington Post on how she “made it” in music. Here are the most important points from […]