Due to the popularity of digital downloads, download cards have become one of the most popular ways to sell music. In fact, it is a must for musicians nowadays. If you are a band and you just decided to have download cards, then here are some tips that can boost your download cards sales.
Give them away for free. The download card is a perfect promotional tool because it does not cost so much yet it has a mass appeal. Because of its affordability, you can produce many download cards without worrying about your bank account. Make sure you put your website and other promotional info on the download card to maximize its function. If you do not want to give away many of your songs, you can just have 2-3 songs in each card and if you want to cut-down your costs even further, you can use smaller paper/plastic.
Place some on your merch table. Place some of your download cards on your merch table and make sure they look attractive. This may mean that you have to design the table and lighting in such a way that it would emphasize the products and make them more appealing. You should be careful though. There are lots of schmucks who are interested to get your stuff for free by stealing your download cards and other items. Instead of placing hundreds of download cards on the table, just place 10, for example. I also suggest that you make a poster or a big version of your download card so people would see it from afar and know that you are selling download cards.
Substitute for Business Card. Download cards serve as business cards for musicians. Bring them with you wherever you may go. Yep, whether you are just going to the grocery store, to the park, to your neighbor. Of course, it’s quite embarrassing to sell download cards on a regular day. You will not be selling them. You will give them away if you see somebody who might be interested to your music or if you have a new acquaintance.
Pair them with other merch items. Since download cards do not cost that much, you can bundle it with other items that you want to have on sale. For example, instead of having your tees on 20% sale, you can just pair it with a download card.
Customize your download cards to make it unique. To make download cards more appealing, you can have them customized. Instead of having the standard design, you can make download cards of different shapes and sizes. You can even punch a hole in them and place them in a silver chain to have a necklace or keychain. There are plenty of ways to design download cards so you better come up with something special to increase the value of your cards.
I am sure by now you are thrilled to have your download cards. Good luck on your music career and I hope you find these simple tips useful.
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One Reply to “Indie Musicians: Use Download Cards to Promote Your Band”
Do you make unique access codes and URL links for distribution of albums or promotional music projects?