music demise 8

Music is dying. Music is Thriving. Which is it?

Music is dying if you believe the RIAA (Recording Industry Association of America). Music is a growing business if you believe Apple, Google, Spotify, Yahoo Music, Artist Direct, My Space Music, Pandora and hundreds of other options. They're right - ...
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/ Chris Bauer
mock

Graphic Designers: Get to Know Custom Packaging Materials

If you want to become a CD packaging designer, then it is very important that you know how materials work. Designing custom CD packages require not only brilliant concepts and good software skills-you need be an expert on the materials, ...
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/ Chris Bauer
Screen Shot 2016 09 13 at 6.40.30 PM

Typographic Movie Posters that Pack a Punch

A poster should be imaginative and witty or else it’s just another piece of marketing trash. It should get people’s attention the second they see it. And the image and message of the poster should retain in their heads for ...
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/ Marion Isobel
band merch

10 Great Music Marketing Ideas

Here are 10 music marketing ideas from the Music 3.0 Internet Music guidebook. It’s easier to sell your music if you add extra value to it, so it helps to think outside the box when it comes to distributing your music. Thanks to Bruce ...
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/ Chris Bauer
cool big lebowski bowling pins

Merch Concepts: Bowling Pins Art

If you're trying to come up with the coolest custom band merch for your movie and your movie has interesting characters, why don't you make something like this! Coolest. Custom Merch. Ever. These are bowling pins meticulously painted and glued ...
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/ Chris Bauer
annoying2

Top 3 E-mail Marketing Don’ts

Mispelled Names We are all vain and we automatically hate people who forget our names, mispronounce our names, or misspell our names. It makes us feel like an unimportant, irrelevant, ugly doormat. So if you want people to hate you ...
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/ Chris Bauer
Untitled 1

CD Packaging: Jazz: The Smithsonian Anthology

Visual Dialogue referenced the graphics and color palette of original Folkways JAZZ LP covers in creating an entirely new design for Jazz: The Smithsonian Anthology. The package combines a 200-page book and 6 CDs inside a translucent slipcase, befitting what ...
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/ Marion Isobel
marketing reach

Indie Film Maketing: How to Get the Most Reach for Your Budget

For every dollar spent on producing a major film, the studios have been spending 51-58 cents to release and market it in the United States and Canada. _______________________________________________________________________ Big studios behind Hollywood blockbusters put at least half and sometimes as ...
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/ Erick Yankton
texas DVD packaging 5

DVD Packaging: Texas Chainsaw Massacre Platinum Series

This is a must-have for those who are avid fans of gore films and for those who are simply into collecting awesome DVD packaging. This DVD packaging is guaranteed to give you that kind of rush you get you open ...
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/ Chris Bauer
direct mail statistics

Business: Study Reveals Consumers Prefer Direct Mail Use of CDs and DVDs

Discmail Direct and Direct Marketing Association conducted a study in 2010 about consumer’s attitude and response towards direct mail. Using more than 800 respondents, here are the results of the study: 85 % prefer a disc over an email and ...
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/ Chris Bauer