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E-mail Marketing: How to Write an E-mail so That People Will Read it!

Whether you’re an indie musician promoting your first album or a salesman with big numbers to break, writing a compelling e-mail that people will actually read is a big plus in advancing your career or business. There is much more to say about effective e-mail marketing than we can fit into a short article, but […]

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MERCH: Bad Merch from Good Movies

Star Trek Urn Even if I kinda like Star Trek and my life is pretty lame, I still wouldn’t allow my ashes to be plopped into this. Would you? Jar jar Binks Lollipop Never buy your kids (or anyone!) this disturbingly sexual Jar Jar Binks lollipop. Sicko. Indy’s Luxurious Hat Are you willing to waste […]

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All About the DVD Logo- What is it? Do we really need it?

What is it? The DVD Logo is a is a Trademark owned by DVD FLLC, a Japanese company with shareholders like Philips, Sony, Time Warner, and many others.  The logo symbolizes the legitimacy and better compliance of the DVD product. It simply shows that the product was manufactured by a Licensee (legitimacy) and that the […]

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CD Packaging: Girl Echo Suns Veils- lovesliescrushing

Artist:lovesliescrushing Album: Girl Echo Suns Veils Label: Projekt Year: 2010 Designer: Scott Cortez Lovesliescrushing’s music creates foreboding feelings of danger, desperation,nostalgia, cheerlessness…and these feelings are translated well in the album packaging of their latest album, Girl Echo Suns Veils. The Special Edition packaging is a hand-made wooden box with a slip door opening. It is […]

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5 Highly Entertaining Album Covers

Mooi Besoedeling- Zinkplaat This album has a scratch-off ink layer on the front and back, as well as a guitar pick to scratch the ink off with. You will certainly get a different kind of high with all the scratching! Christmas songs by Eunice Elizabeth Olsen and Rennie Gomes You can actually sew your messages or artwork […]

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Band Promotion: Put Some Thought Into Your Sticker Designs

Rolling Stones where they need not put their names in their stickers. Make it simple and readable like Panic at the Disco’s. I also do not suggest that you use acronyms like Dave Matthews Band (DMB), or Broken Social Scene (BSS) unless you’re really, really known for that. You can give your band stickers during […]

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Indie Filmmakers: Tips for a Successful Kickstarter Project

Kickstarter gives hope to indie filmmakers who have no cash to spare for their passion. You just pitch your concept and ask funds from people around the globe who see the potential of your film. But it’s not that easy. First, Kickstarter has a deadline for every project and second, there are lots of interesting […]

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Indie Filmmaking: Welcome to D.I.Y. U.

1. Read Lethal Weapon screenplay. Fellow UCLA (and Comedy Club) alum Shane Black changed the rules of screenwriting with this script. Notice how it reads more like a comic book. He even uses the “action” (the descriptive bits between the dialogue) to add a bit of self-aware humor. It’s tight, it’s funny, and it launched a franchise […]

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Rich Musician, Poor Musician

“Rich Dad, Poor Dad” by Robert Kiyosaki and asked (forced) me to read it. I’m glad she did because I learned a lot about finances and life. The book is basically about a young man who has two fathers: the first was his biological father – the poor dad – and the other was the father […]