NAKAMA

Music Packaging: Nakama- Endy Chow

This music packaging design for a Hong Kong singer Endy Chow is not only a music package, it is also a time machine. FUNDAMENTAL Studio believes that the music packaging of the album, which is full of songs, is a platform for singers to communicate with listeners, extending the concept of creation to them and […]

why people buy buyer psychology of purchase decisions

Marketing Psychology Basics and How You Can Use Them

If you’re a musician (or any artist), you’re likely not that knowledgable in marketing or marketing psychology- unless that’s your day job. But today, it is a must for artists to do everything on their own including promoting your band page in Social Media, writing newsletters, designing merch…the whole shebang. Before you do a thousand […]

vinyl pressing GET OUT Garden Party variant 3 1

How to Significantly Cut Down Vinyl Pressing Cost

Vinyl pressing could be really expensive especially if you compare it to digital distribution. BUT it is totally worth it. Selling vinyl doesn’t only make you look absolutely LEGIT, it also helps in marketing your band. It automatically adds instant cool points and personality, doesn’t it?! Of course, you don’t need any convincing. Who doesn’t […]