CD Manufacturing: Choosing Colors and Formats- do it right from the start!
The formats and color requirements of the logos and graphics you use on your CD artwork, websites, albums, T-shirts, and posters can vary significantly. As anyone who has tried to do a run of CD covers or has prepared graphic artwork for T-shirts can tell you, you can waste a lot of time adjusting images […]
Music is dying. Music is Thriving. Which is it?
Music is dying if you believe the RIAA (Recording Industry Association of America). Music is a growing business if you believe Apple, Google, Spotify, Yahoo Music, Artist Direct, My Space Music, Pandora and hundreds of other options. They’re right – all of them. The ‘good ol days’ are gone. Everything lives in phases – music […]
10 Great Music Marketing Ideas
Here are 10 music marketing ideas from the Music 3.0 Internet Music guidebook. It’s easier to sell your music if you add extra value to it, so it helps to think outside the box when it comes to distributing your music. Thanks to Bruce Houghton of the great music blog Hypebot for numbers 7 through 10. 1) Develop a package […]
Musician Tips: Intimacy is Key!
It rhymes so it must be true! As most of us already know, INTIMACY is one of the main ingredients in creating loyal followers and superfans. Fans will pay attention to you more if you make them feel that they’re special to you. If you are a musician who wants to be more intimate with […]
Vinyl Packaging: Pet Shop Boys- Yes (Limited Edition)
Yes is the tenth studio album by British electronic dance music band Pet Shop Boys. This limited-edition vinyl packaging is collaboration between Mark Farrow and the Pet Shop Boys, and produced by The Vinyl Factory. It contains eleven tracks split over eleven separate super-heavyweight 200-gram custom vinyl pressing records in LA with covers made up […]
4 Musts of CD Packaging
As they say, music alone will not sell. CD Packaging design is one of the reasons why the hard format is still alive. When everyone is going digital, it is wise to offer fans something that cannot be downloaded. Do not just give them forgettable album artwork – give them something that’s so awesome that […]
Vinyl Packaging: Proof that Artwork Affects Album Sales
Sales of custom vinyl records increased by 14 percent over the previous year, with around 2.8 million units sold. This is a new record for vinyl sales since 1991, when the format had all but disappeared in the wake of the CD boom, according to a report released yesterday by Nielsen SoundScan. Unsurprisingly, the artists […]
Why You Should Still Make CDs When No One Pays For Music Anymore
They say it’s foolish for new acts to make CDs because no one wants to pay for music anymore. They say CD sales are down and it will never go up again especially now that any song is just a click away. They say that we should just give free music online and get money […]
Indie Musicians: Hey, It’s OK to Make Money
Creative artists, more than any other personality type, have a strong orientation towards authenticity. They can smell trickery and b.s. from a mile away. Ask them to write out a list of their least favorite people in the world and you’ll likely find politicians, and people who’ve achieved outward success through slimy tactics. One group […]
Music Packaging: Top 12 USB Albums
What’s so charming about USB flash drives is that there is plenty of room for originality. People just love the novelty of it! USB Flash Drives can contain music, videos, games, interviews and at the same time, the actual USB drive can double as band merch/collectibles. You can have your album in USB bracelets, necklaces, […]