Be Strategic With Your CD Artwork (or How Weezer Uses CD Packaging Effectively)
Before we talk about CD packaging, let me first convince you why branding is necessary for musicians. Some of you might wonder why you need to create a marketing plan when your music should be the only basis for your music career. I know some of you do not want to think about marketing because […]
Creative CD & Vinyl Invitations
Are you a music freak who’s about to celebrate your 25th birthday? Or, are you about to get hitched to a person whom you share your love for music? You can learn to die-cut and DIY your packaging or let the pros at Unified do it for you. Meanwhile, get inspired by these cute CD […]
How to Create a Buzz for Your CD Packaging
As a new artist releasing an album for the first time, it is one of your goals to get as much attention as possible. You are willing to experiment and do whatever it takes in order for people to talk about your album, your gigs, your posters, and of course, let’s not forget- your CD […]
8 Eye-Popping Pop-Up CD Packaging & DVD Packaging
If you love films and music and you like owning beautiful objects made out of paper, here are some CD and DVD packaging that will make your eyes pop. Flight of the Conchords Pop-Up CD Packaging One of the coolest bands and coolest CD packaging I’ve seen. The artwork is made of hard paper that […]
CD Packaging: Mark Fry/The A. Lords – I Lived In Trees
The CD packaging of Mark Fry’s “I Lived in Trees” album comes with a packet of Rowan tree seeds. How awesome is that! Since their title is “I lived in trees”, then they must’ve thought ‘hey, why not give away seeds?’. Seeds don’t cost a lot but they’d make as hip giveaways. Clever! I wish […]
CD Packaging of the Week: 123 Jump!- Jive Talk
This interactive CD package was designed for Jive Talk‘s latest album ‘123 Jump!’. To enhance fans’ experience with the band, we created an online animated experience using Augmented Reality and Quick Response codes. Fold the CD packaging to form the stage and scan the QR code to start the band’s “live” animated performance. Watch the animated […]
CD Packaging for Beginners: 8 Things You Must Know
Designing the CD packaging of your album may seem easy. You may think “What’s so difficult about it? It’s just simply putting an artsy picture of your band and some important text. Besides, my design is so simple.” You might even wonder why there are graphic designers who specialize in album art when it’s so darn […]
CD Packaging: Spinal Tap’s Creative Box Sets
Over a year ago, I featured Spinal Tap’s cardboard cutout packaging for their album Back From the Dead. It was nominated at the Grammy Awards for Best Packaging alongside Sagmeister’s work for Byrne & Eno and four other nominees. Although Sagmeister bagged the trophy, I should say it is equally remarkable. Take a look and you’ll agree: […]
Proof that Sending Promo CDs Still Works
Do not focus ALL your time and money in making the coolest website. Everyone is doing that nowadays. What they do not know is that people still want to see,feel,smell,and taste the real thing before they reach their pockets. That people want to feel extra ,extra special. Well, I guess most of us know this […]
8 Reasons Why You Should Still Send CD Portfolios
Here are some reasons why you should still send out CD portfolios even if you already have an awesome website: It makes the recipients feel important. When they receive your good-looking CD portfolio, they’d feel special because you actually looked for their addresses and gave them something valuable. When I say valuable, I mean 1. it has […]