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Band Promotion: How to Shoot Conceptual Band Photos

If you are a new band, you will eventually need conceptual band photos for your CD packaging, album art, website, press kit, posters, shirts, and other stuff needed for band promotion.  Now you DO NOT want to slack off in this department because it’s your way to get noticed. I will say it again: Good […]

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Online Music Licensing Resources

Music licensing is the licensed use of copyrighted music. It also ensures that the creators of musical works get paid for their work. In layman’s terms it can be viewed as leasing your property out to someone for a fee, based on how and where they intend to use it, and for how long. What’s […]

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DVD Packaging: Dexter Evidence Bag

This DVD packaging of Dexter TV show is another proof that their promotion guys are really working hard to create a brand for this hit TV series.  Do you still remember the fresh “human arm”  they placed in a grocery store in Spain? Or the bloody fountain in LA? Undoubtedly, these guys are experts in […]

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5 Highly Entertaining Album Covers

Mooi Besoedeling- Zinkplaat This album has a scratch-off ink layer on the front and back, as well as a guitar pick to scratch the ink off with. You will certainly get a different kind of high with all the scratching! Christmas songs by Eunice Elizabeth Olsen and Rennie Gomes You can actually sew your messages or artwork […]

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DVD Packaging and Customer Purchase Decisions

Maybe because of financial or time constraints, we do not give much attention to how we package our DVD. We just choose a decent photo for the artwork, a plain-looking case, and a good set of trays. After all, what matters most is what’s inside, right? What matters most is the content-the film! Yes, that […]

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A Mastering Engineer’s Guide to Final Mixdown

Choose a reference. Find a major label track with the tonal balance you’re looking for – ideally something that hasn’t been totally decimated in mastering, since you’ll be comparing it to your unmastered tracks. If you followed my earlier advice on using a reference during the mixing process, you’ll want to use the same track here. […]