As a small business owner, you probably rely on an array of methods to help get the word out about what you do. Whether you have enlisted the help of a high-powered ad agency or you are more of a one man (or woman) show, one of the most effective ways of spreading the word […]
Your potential customers are bombarded by thousands of advertising images every day from the moment they wake up to the time they hit their beds. You have to find a way to get through all the noise to have your message heard by your target audience. For musicians, this means that you have to find […]
OK Go, Madonna, Daft Punk, Lady Gaga. These are very famous musicians but there are certainly many artists that sing better than them. But why are they so famous? The answer is simple: they have created a brand. You might cringe thinking about branding as if it’s a disease, as if it can ruin your soul, […]
Check out this cool infographic that shows what people are listening to around the world. Where in the world would your band thrive? The International Music Summit found (surprisingly!) that South Africans love country more than Americans, New Zealanders love dance/electronic and Finns love their heavy metal. ________________________________________________ Unified Manufacturing is an L.A. -based one-stop-shop that offers […]
As services such as Pandora and Spotify are becoming popularized, the music industry has taken a step back to survey the potential damage. Big artists like Beyonce and Taylor Swift have chosen to keep their albums from being available to stream, blaming the decline in music industry sales on streaming services. But what does that […]
Businesses act as living organisms, constantly changing as the attention of the market is focused and refocused. Advertisement can make or break a company as that focus realigns itself, which has made engaging branding a crucial part of an effective part of business management. In order for companies to become or stay relevant, they must […]
Bedford Ave & North 7th Street, Brooklyn, NY @thedecemberists pic.twitter.com/YxkadLv740 — Capitol Records (@CapitolRecords) October 24, 2014 The Decemberists’ Colin Meloy took to the streets in Brooklyn to promote the band’s new album “What a Terrible World, What a Beautiful World.” Meloy sang a new song, “Make You Better” for passersby who happened to be […]
At Forbes.com, expert Elizabeth MacBride talks about financing and developing your startup. Branding and developing prototypes are crucial in the beginning stages of financing your startup. Without a concrete model of your idea or product, it can be difficult for investors and backers to get on board. Depending on whether you are selling an idea […]
You’ve done it. You started your very own company, you are ready to get down to business, but there is just one problem: no one knows that you are there. This is a problem that many new business owners face in the early stages of starting their own company, but contrary to what you might […]
If you’re planning to make promotional flash drives for your company, make sure it’s cute and reflects your products to a T. The goal is to remind the recipient of how cool of a company you are every time they use your flash drive. The only way to do that is by incorporating the designs of […]
