CD manufacturing mastering

Dropping a New Album in the Era of Online Streaming

As services such as Pandora and Spotify are becoming popularized, the music industry has taken a step back to survey the potential damage. Big artists like Beyonce and Taylor Swift have chosen to keep their albums from being available to stream, blaming the decline in music industry sales on streaming services. But what does that […]

branding importance

Stay Relevant by Investing in Engaging Branding

Businesses act as living organisms, constantly changing as the attention of the market is focused and refocused. Advertisement can make or break a company as that focus realigns itself, which has made engaging branding a crucial part of an effective part of business management. In order for companies to become or stay relevant, they must […]

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The Decemberists Announce New Album in the Best Way

 Bedford Ave & North 7th Street, Brooklyn, NY @thedecemberists pic.twitter.com/YxkadLv740 — Capitol Records (@CapitolRecords) October 24, 2014   The Decemberists’ Colin Meloy took to the streets in Brooklyn to promote the band’s new album “What a Terrible World, What a Beautiful World.”  Meloy sang a new song, “Make You Better” for passersby who happened to be […]

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Answers to Your Startup Financing Questions

At Forbes.com, expert Elizabeth MacBride talks about financing and developing your startup. Branding and developing prototypes are crucial in the beginning stages of financing your startup. Without a concrete model of your idea or product, it can be difficult for investors and backers to get on board. Depending on whether you are selling an idea […]

branding tips for artists

Learning the Ropes of Promoting Your Brand

You’ve done it. You started your very own company, you are ready to get down to business, but there is just one problem: no one knows that you are there. This is a problem that many new business owners face in the early stages of starting their own company, but contrary to what you might […]

artist personality management

How to be More Likeable as an Artist

There are lots of talented artists who don’t get too far because their personalities get in the way.  Yes, most of the supporters don’t really care about how the artists are in real life but colleagues, executives, and other professionals in the industry do.  Not that these people are really too sensitive or they’re just […]

press kit DVD

PRESS Kits are Meant to ImPRESS

Press Kits should be really impressive or else don’t make any at all (it will just turn-off the journalists and executives). Press kits are like promotional booklets/sales brochures with detailed information about your film or project. Your press kit should include information about your project from your intention to the aspect ratio of your film. Some indie filmmakers […]