We want to market ourselves as freelance artists and we want to market our works. However, when the opportunity strikes for us to introduce ourselves to an individual or to a crowd, we fumble and only manage to let out a soft squeal. Or, when we’re not shy, we’re too scared that we’re sharing so […]
Do you ever stop to think about your reputation? When you were just an “ordinary” citizen (read: when you still have no band), sure, it’s pretty much okay to not give a damn what other people think. But now that you have a band, you should care about your personal reputation as well as the […]
YOU’RE NOT NETWORKING. Don’t roll your eyes now. We know you’re an artist and we know you’re not a fake but who says you should kiss ass when you’re networking? Networking simply means making good relationships with people. Although it helps that you hand out really awesome business cards at a party but good networking goes […]
Do not be intimidated by the word “brand” because it simply means your packaging or how you carry yourself. Okay, if you still don’t like the sound of the term packaging, let’s try to make it simpler: it’s your identity. It’s how people recognize you, it’s what sets you apart (even very slightly) from others. As […]
When you decided to go freelance, you thought it’s the road to freedom. A few months in, however, you realize that there’s no such thing as total freedom. You thought you got freedom from having a boss from hell but now you have a client from hell. You thought you got the freedom from clocking in […]
IF THERE’S SOMETHING THAT’S NOT CLEAR TO YOU, DON’T SIGN! Contracts often run for long periods of time so don’t be too cool (aka lazy) when reading it. Make sure you understand each word and each sentence. But it’s so technical, you say. You don’t have time for this, you say. Get a lawyer’s help! […]
As an indie musician today, you have to be a master of music but a jack of all trades as well. That means that aside from being a musician, you have to be an accountant, an event organizer, a social media guru, and a master promoter too. Whew! Don’t you wish you could go back […]
I know you don’t want to be sneaky but I’m sure you don’t want to be an annoying salesman who pushes people to buy stuff, either. You somehow want to keep your dignity and voice intact. These “sneaky” marketing techniques aren’t actually sleazy, they’re just hacks so you market more without exerting more effort. That […]
OK Go, Madonna, Daft Punk, Lady Gaga. These are very famous musicians but there are certainly many artists that sing better than them. But why are they so famous? The answer is simple: they have created a brand. You might cringe thinking about branding as if it’s a disease, as if it can ruin your soul, […]
FIRST OF ALL, DO YOU HAVE EXCEPTIONALLY GOOD MUSIC? Or are you just rushing to finally release an album? Really good music is the number one requirement before recording. I know it isn’t usually the case because we see a lot of well-marketed artists with zero talent. But for indie musicians, this is a must. […]
