You need a band logo if you’re a relatively new, up-and-coming musician and you’ve decided to take your music career to the NEXT LEVEL (good on you). That’s because if you want to push a step further, you have to level up on marketing your band. That is because being serious with your “music career” […]
Johnny Cupcakes, the “world’s first t-shirt bakery”, is one of the t-shirt retail companies that we’re really fond of because they sell the quirkiest t-shirt concept and t-shirt packaging. These guys know branding! Packaging for their T-shirts have included a cupcake box, an ice cream carton, push up popsicle package, takeout Chinese food container, fake VCR […]
Wanna know why bands fight? The basic answer is that they’re people. Bands that are not yet established (and even those who are very much established: Here’s 20 biggest band breakups in history) go through a lot of arguments and squabbles because they are completely on their own- they have no leader who dictates the […]
Are you about to have a creative burnout because you’re having a hard time keeping up with the demands of your band, your job, and your family? If we only knew adult life is one hell of a riot, we wouldn’t have complained much during those lazy summer days. Trying to set equal number of hours for each of […]
If you want to make a career out of your music, you should learn more about musician branding to market yourself effectively. And in order to market yourself well, you should treat your band as a brand. I know some artists turn red reading my first two sentences- for them, music should be from the […]
Music licensing is the licensed use of copyrighted music. It also ensures that the creators of musical works get paid for their work. In layman’s terms it can be viewed as leasing your property out to someone for a fee, based on how and where they intend to use it, and for how long. What’s […]
Most musicians say they want to make a lot of money with their music, but when it comes down to it, few are willing to do what it takes to have their music heard, promoted, and marketed. Self-management can be the cure-all for many dedicated, passionate, and talented musicians who are willing to put their […]
Nobody tells this to people who are beginners, I wish someone told me. All of us who do creative work, we get into it because we have good taste. But there is this gap. For the first couple years you make stuff, it’s just not that good. It’s trying to be good, it has potential, […]
If there is one thing that musicians and artists should know, it’s that “getting there” takes a long while. It’s not just because of your talent or your skills that will make you a success- it’s also because of the hard work of a thousand people. Some lent you their instruments, some offered their homes, […]
I will start by giving credit right off the bat to my futurist heroes Gerd Leonhard and Seth Godin who spend way more time than I do contemplating issues on the future of the media business and how to succeed. What I get out of their talks and posts has helped me to formulate this […]
